The Sony A7 III may not set any world records but it’s winning the decathlon. As more photographers move to a mirrorless system, the A7 III has set a benchmark of new capabilities that are attracting a wide variety of users. When ranked in individual categories of resolution, speed, or features the A7 III may not be the best in any single category, but as a whole, it is a compelling camera for a new generation of photographers. Here’s what makes it so special:
Full frame
It features a full frame that sells for the same price as many cropped frame cameras.
Get the most out of your new Sony A7 III with this complete step-by-step walkthrough of the camera’s features. Join John Greengo to learn more.
No matter how good cropped framed cameras have gotten over the years, full frame attracts photographers looking for something better.
Video
Quality video features are becoming more and more important for photographers who want to expand their content offerings. Mirrorless cameras have a huge advantage over SLRs with their built-in electronic viewfinders. The A7 III offers 4k video with a multitude of options that will give a budding filmmaker a great tool for getting started.
Focus
There is much discussion over the poor auto-focus options for many mirrorless cameras. Sony actively works to improve this feature with every new model. The A7 III may not be the best on the market, but its multi-point focusing system can keep up with many action scenarios.
These camera advancements have caught the attention of many, even bringing certain brand loyalists to jump ship to Sony. With virtually no other competitors in the full-frame mirrorless market, Sony is grabbing up market share while the competition watches. Keep an eye out for the Sony A7 III in camera bags as the tool of choice going into the future.
Get the most out of your new Sony A7 III with this complete step-by-step walkthrough of the camera’s features. Join John Greengo to learn more.
