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Image via Flickr[/caption]
âHow do you move a "cold" email list to a "warm" list?â
â Viewer from Market, Launch, and Sell Your Next Big Thing
So, you havenât emailed your list in a while? Youâre not alone. Many business owners work to grow an email list only to let it lay dormant. Maybe youâre afraid of emailing your people, maybe youâve had to take some time away from the business, maybe delivering your product or service has just been taking up too much of your time.
Unfortunately, that probably means youâve hit a period in your business where the leads have stopped coming and youâre looking to find new customers and make some sales. Itâs time to send an email.
How do you warm up a list thatâs gone cold? Iâve got 3 ideas that can help you do just that.
1) The first rule of warming up a list is: donât talk about warming up your list.
When you write your first email to your list after a dry spell, please, donât start it with âItâs been a long time since I wrote.â Youâre only drawing attention to the problem.
Itâs not a customer-centered message and it may not even be relevant to many people on your list, especially those most likely to open your email.
2) Offer something irresistible.
It could be a mysterious subject line, a freebie, a tutorial, or a promotion. Anything that feels extra clickable is a good fit for your first email back. Essentially, the goal with that first email is to get people to not delete or spam it.
And of course, you also want to prime your audience for all the great content you can offer them over the coming weeks and months. Donât just send out something juicy, send something that gives your readers a starting point for the conversation youâll be having with them over time.
3) Plan a conversation that re-introduces people to your brand.
Sending that first email is a victory, to be sure. But it canât end there. You need to develop a regular habit of emailing your list. The best way to do that is to have at least a loose plan before you start emailing again.
You can re-introduce your audience to your brand over a few weeks. To do that, think about what matters most to the people youâre writing to about the problem your product solves or the frustration your business alleviates. Start there. Then draft a series of emails that tells a story between that idea and the product or service you want to make an offer about.
In my last CreativeLive workshop, Market, Launch, and Sell Your Next Big Thing, I offered an email marketing plan that can do just that.
Once youâve warmed up your list, donât stop emailing! Remember that 27% of consumers say the companies they love should invest more in email marketing. This is your opportunity to give people more of what they want!
Image via Flickr[/caption]
âHow do you move a "cold" email list to a "warm" list?â
â Viewer from Market, Launch, and Sell Your Next Big Thing
So, you havenât emailed your list in a while? Youâre not alone. Many business owners work to grow an email list only to let it lay dormant. Maybe youâre afraid of emailing your people, maybe youâve had to take some time away from the business, maybe delivering your product or service has just been taking up too much of your time.
Unfortunately, that probably means youâve hit a period in your business where the leads have stopped coming and youâre looking to find new customers and make some sales. Itâs time to send an email.
How do you warm up a list thatâs gone cold? Iâve got 3 ideas that can help you do just that.
1) The first rule of warming up a list is: donât talk about warming up your list.
When you write your first email to your list after a dry spell, please, donât start it with âItâs been a long time since I wrote.â Youâre only drawing attention to the problem.
Itâs not a customer-centered message and it may not even be relevant to many people on your list, especially those most likely to open your email.
2) Offer something irresistible.
It could be a mysterious subject line, a freebie, a tutorial, or a promotion. Anything that feels extra clickable is a good fit for your first email back. Essentially, the goal with that first email is to get people to not delete or spam it.
And of course, you also want to prime your audience for all the great content you can offer them over the coming weeks and months. Donât just send out something juicy, send something that gives your readers a starting point for the conversation youâll be having with them over time.
3) Plan a conversation that re-introduces people to your brand.
Sending that first email is a victory, to be sure. But it canât end there. You need to develop a regular habit of emailing your list. The best way to do that is to have at least a loose plan before you start emailing again.
You can re-introduce your audience to your brand over a few weeks. To do that, think about what matters most to the people youâre writing to about the problem your product solves or the frustration your business alleviates. Start there. Then draft a series of emails that tells a story between that idea and the product or service you want to make an offer about.
In my last CreativeLive workshop, Market, Launch, and Sell Your Next Big Thing, I offered an email marketing plan that can do just that.
Once youâve warmed up your list, donât stop emailing! Remember that 27% of consumers say the companies they love should invest more in email marketing. This is your opportunity to give people more of what they want!