Know Thy Enemy: Why Competitive Research Is Essential to Success
[caption id="attachment_5856" align="alignnone" width="620"] Image via Flickr[/caption]
Your small business may sometimes feel like an island, but really, it's more like a tree in the forest, vying for resources and trying to grow the biggest and the fastest. Which doesn't mean you need to hire loggers to come down and cut all the other trees down, but it does mean that part of your business plan should involve looking around to see who else is in your field.