Articles by Matthew Wagner | CreativeLive Blog | Tutorials, Resources, Tips & Tricks

Matthew Wagner

Matthew Wagner, Ph.D. serves as Chief Program Officer at the National Main Street Center, Inc. In this role, he is responsible for driving the Center’s field service initiatives including the development and delivery of technical services for Main Street America and Urban Main programs, directing the Center’s research agenda, as well as the recently launched New Business Development work to focus on national partnerships, brand leveraging and new business growth areas.

Get Used to It – The Pivot is Not Going Away

The return to bricks-and-mortar shopping is on the rebound, with consumer exuberance pushing supply chains to near failure and inventories for many goods to all-time lows. In fact, according to the Bureau of Economic Analysis (BEA), overall consumer expenditures increased 11.

Read Article Sep 1, 2021

money & finance

Small Business COVID Resiliency: Ways to Reimagine Your Business Model

Small businesses are still adapting to the ever-changing realities of operating a business during a public health crisis. Adjusting to reopening guidelines as conditions unfold, coupled with changing safety concerns among many consumers, has resulted in a highly volatile and cloudy situation for small businesses to navigate as they try to pivot to new consumer norms.

Read Article Mar 25, 2026