Every business has an incredible story behind it.Â
Maybe you were working a 9 to 5 day job you didnât enjoy before you  thought of a brilliant idea for a toothpaste holder that is now the number one seller on Amazon. Or perhaps your parents were business owners and encouraged you to follow your dreams, so you began a local photography company that now boasts tons of clients.
Whatever the origin of your company is, it's important to craft a business story for your clients and customers. But how exactly do you go about that? How do you craft a business story that is both cohesive and inspiring?
Donât fret. Here are some top-notch tips for you from some of our CreativeLive experts.
Connect with your clients and customers on a deeper level through stories. Save an extra 60% with code NOJOKE2019 now thru 4/30/2019.
According to CreativeLive teacher and business strategist Melissa Cassera, start by writing out a âgrocery listâ of what youâd like to include on your bio. This should include information about your career or personal life, your biggest wins or mistakes and your favorite books, TV shows and movies. You can relate your list to what you do. For example, a motivational speaker could write a list of the top seven most incredible places she has been invited to speak onstage as well as one thing she remembers from each experience. Keep in mind that your bio doesnât need to be your entire life story. Itâs just a first impression, so make it brief and update it as needed. Cassera says your goal should be to âexpress yourself in a natural, conversational way⊠to tell a few choice pieces of your story⊠and to pique your readerâs interest so that (hopefully) he or she chooses to explore more of your work⊠and perhaps, someday soon-ish, [buys] something.â
Save an extra 60% off all classes with code NOJOKE2019 now thru 4/30/2019 *good on one class only.
Start with your bio
The heart of your business is you. Today, customers are just as interested in who theyâre purchasing from as the product theyâre buying. The first step is to craft a business story is to create an exciting and interesting bio for your website and marketing materials that explains who you are.Connect with your clients and customers on a deeper level through stories. Save an extra 60% with code NOJOKE2019 now thru 4/30/2019.
According to CreativeLive teacher and business strategist Melissa Cassera, start by writing out a âgrocery listâ of what youâd like to include on your bio. This should include information about your career or personal life, your biggest wins or mistakes and your favorite books, TV shows and movies. You can relate your list to what you do. For example, a motivational speaker could write a list of the top seven most incredible places she has been invited to speak onstage as well as one thing she remembers from each experience. Keep in mind that your bio doesnât need to be your entire life story. Itâs just a first impression, so make it brief and update it as needed. Cassera says your goal should be to âexpress yourself in a natural, conversational way⊠to tell a few choice pieces of your story⊠and to pique your readerâs interest so that (hopefully) he or she chooses to explore more of your work⊠and perhaps, someday soon-ish, [buys] something.â
Ditch the rags to riches story
Many business stories go like this: The founder of the company was broke, until she started this business, and now she is a wild success. Your story is still continuing, and rags to riches is a clichĂ© you need to drop, says Jamie Jensen, CreativeLive teacher and creator of Story School. You should constantly be creating new stories to engage with your clients and customers, and not be so finite with your own story. âTry repositioning the idea of âthe endâ as a new beginning as both the buyer and as a leader,â says Jensen. âFrom that point of view, the âRags to Richesâ story is really just âSo I made a lot of money once!ââWrite from the heroism perspective
Donât try to leave out the rewarding or successful parts of your journey in an attempt to create a sappy narrative. Instead, focus on the inspirational aspects of your story. It is wise to include your challenges and rough patches on your path to success, because that makes you relatable. But be tasteful. âBy making things seem too perfect, clean, and simple, you ALSO make people skeptical,â says Jensen. âDonât be afraid to include the rough parts of the journey too, but make sure youâre positioning them strategically along the story path.âSave an extra 60% off all classes with code NOJOKE2019 now thru 4/30/2019 *good on one class only.