I first metĀ Laura Roederāthe latest guest on theĀ Profit. Power. Pursuit. podcastāat the inaugural World Domination Summit. Of course, sheād been someone I knew āfrom the internetā since the start of my business. Meet people in the flesh is different.
She stopped me on the street and asked to chat. We joined some friends of mine at an outdoor cafe table and enjoyed sangria and cheese. We also enjoyed great conversation about running and growing businesses in the online world.
Laura was truly one of the first people I ever spoke to whose interest in regards to business was much more about profit, power, and pursuit than it was about passion.
Over the next 5 years, I watched her business evolve from social media management to social media training to social media software. Her latest venture,Ā
Edgar, is a software application that allows marketers to more effectively and efficiently schedule their social media updates.
I use this tool myself and have seen amazing results, simply by using its most basic features.
Of course, you can go anywhere to learn more about social media marketing. I hope youĀ come here to learn the behind-the-scenesĀ story of what makes a business like Lauraās really work.
Laura and I talked about how to know when itās time to change your business model, the role money plays in decision-making and planning, why she chose to turn down millions in venture capital for her startup, and how she manages her grow team.
Pay close attention to what Laura has to say about personal investment and risk when it comes to growing your business.
Click hereĀ to listen to my interview with Laura Roeder, founder & CEO of Edgar, on iTunes.
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