Build an Etsy® Storefront That Sells

Class Description

This course is part of the Turn Your Etsy® Shop Into a Sales Machine Bundle.

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for step-by-step instruction on how to use Etsy® as as it’s meant to be used - as a sales platform. In this class, you’ll learn:

What it takes to get your Etsy® shop found online
How to avoid common Etsy® mistakes that are hurting your sales
How to fine-tune your storefront to attract visitors and convert them into buyers

The skills you will learn in this class will give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale. Make selling your products on Etsy® easy and intuitive.

Lessons

1Introduction to Workshop
2The Anatomy of a First Impression
3The Truth About Online Business
4Etsy® is a Tool For Your Business
5What is Shop Cohesion?
6Common Etsy® Mistakes to Avoid
7Product Photography Overview
8Your Product Photography Checklist
9How to List Titles Properly
10Shop Cohesion Checklist
11Examples of Best-Selling Etsy® Shops
12Get Your Shop Found On Etsy® with Tim Adam
13Etsy® Shop Critiques with Lisa and Tim
14The Etsy® Buying Process
15Copywriting for Etsy®
16Find Your Ideal Customer
17How to Stand Out On Etsy®
18Find New Customers For Your Etsy® Shop

FOR ON-DEMAND ACCESS

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“

Overall, I thought this presentation was filled with lots of useful information about creating an Etsy store. I am new to Etsy so this was a good introduction to a lot of things I did not know that... I needed to learn about. I also pricked up a lit of good tips especilly from the QAs. However, the organization of the presentation was a little confusing. The slides noted general topics but the lecture tended to meander. I found myself writing a lot down but I will have to go back later and try to re-organize my notes to put everything together. I viewed a free broadcast so I did not have the course materials to use as a guide.

“

Please have Tim Adam from Handmadeology come teach a class or two or three. That was the best part of this class! Seems like the 3 classes that Lisa teaches could be combined into a two day class. So much repeat info between the classes. Time is valuable when you are an entrepreneur. Basic info is out there...focus on the next level info to present.

“

I would recommend this course with 2 caveats: 1) The course was quite long for online viewing and it could have been significantly streamlined without losing any effective content. 2) The module with Tim Adam would have been better to have him on a live feed with GoToMeeting or something like that rather than just his picture. This was the one module that could have benefited from spending a little time explaining things.