Build an Etsy Storefront That Sells

Build an Etsy Storefront That Sells
Class Description
Join creative marketing guru Lisa Jacobs for step-by-step instruction on how to use Etsy as it’s meant to be used - as a sales platform.
- What it takes to get your Etsy shop found online
- How to avoid common Etsy mistakes that are hurting your sales
- How to fine-tune your storefront to attract visitors and convert them into buyers
Lessons
- Introduction to Workshop
- The Anatomy of a First Impression
- The Truth About Online Business
- Etsy is a Tool For Your Business
- What is Shop Cohesion?
- Common Etsy Mistakes to Avoid
- Product Photography Overview
- Your Product Photography Checklist
- How to List Titles Properly
- Shop Cohesion Checklist
- Examples of Best-Selling Etsy Shops
- Get Your Shop Found On Etsy with Tim Adam
- Etsy Shop Critiques with Lisa and Tim
- The Etsy Buying Process
- Copywriting for Etsy
- Find Your Ideal Customer
- How to Stand Out On Etsy
- Find New Customers For Your Etsy Shop
Reviews
Laurie
Overall, I thought this presentation was filled with lots of useful information about creating an Etsy store. I am new to Etsy so this was a good introduction to a lot of things I did not know that... I needed to learn about. I also pricked up a lit of good tips especilly from the QAs. However, the organization of the presentation was a little confusing. The slides noted general topics but the lecture tended to meander. I found myself writing a lot down but I will have to go back later and try to re-organize my notes to put everything together. I viewed a free broadcast so I did not have the course materials to use as a guide.
IdeaReturnTonya
Please have Tim Adam from Handmadeology come teach a class or two or three. That was the best part of this class! Seems like the 3 classes that Lisa teaches could be combined into a two day class. So much repeat info between the classes. Time is valuable when you are an entrepreneur. Basic info is out there...focus on the next level info to present.
Kentinada
I would recommend this course with 2 caveats: 1) The course was quite long for online viewing and it could have been significantly streamlined without losing any effective content. 2) The module with Tim Adam would have been better to have him on a live feed with GoToMeeting or something like that rather than just his picture. This was the one module that could have benefited from spending a little time explaining things.