Create high-converting instagram campaigns from scratch.
Recognize the different types of content on Instagram and know how to use each.
Successfully leverage best practices from large corporate brands.
Set up and Use Facebook Pixel to tag and track campaigns.
Define the best custom and look-alike target audiences for your brand.
Tell a brand’s story in an authentically appealing way.
Use Instagram Ads to generate conversions on your website.
ABOUT SHARON'S CLASS:
With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.
In this class, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this class you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.
WHAT YOU WILL LEARN:
How to promote an Instagram post with a defined budget and objectives
How to use Ad Manager to create your audience and schedule your ad
How to use Google Analytics basics to measure and optimize your content
How and at what stage Instagram Ads fits into the marketing funnel
How to use Instagram Ads to generate website revenue
How to re-target using Instagram Ads to upsell or solidify your offer
WHO THIS CLASS IS FOR:
Anyone who wants to enhance their knowledge of Instagram’s marketing tools
Digital marketers who want to expand their skill set
Businesses with visually-driven content
Anyone wanting to start a career in social media ads
SEO specialists wanting to diversify their skillset
Web programmers, designers, front end and full stack developers
Digital nomads looking for work that they can do from anywhere in the world
Marketing managers and reps looking to elevate their existing skills
All levels of experience
ABOUT YOUR INSTRUCTOR:
With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.