Skip to main content

Brand Awareness and SEO

Lesson 23 from: Shopify Fundamentals: Set and Run an Online Store

Damiano Raveenthiran

Brand Awareness and SEO

Lesson 23 from: Shopify Fundamentals: Set and Run an Online Store

Damiano Raveenthiran

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

23. Brand Awareness and SEO

Lesson Info

Brand Awareness and SEO

Welcome to the marketing and analytics section of your Shopify fundamentals course in this chapter you learn all about how to use brand positioning as well as search engine optimization in the best way possible. By the end of this lesson you'll be able to set up your S. C. O. Once you have your customers mental models in mind whether you're freelancing, building your own e commerce store or helping someone else build theirs. Shopify offers various tools to help you manage and track marketing activities through their marketing integrations and apps, buyers go through five stages when purchasing products on a Shopify store. These are also known as the five stages of consumer adoption. These five stages are awareness, interest evaluation, trial and adoption. To start off, awareness is the first stage in the sales funnel and the focus here is on brand visibility. Actionable tactics for promotion can be done through earned or paid media like SEO social media and advertising. I'd like to not...

e here that free marketing activities like public relations in person marketing and digital publishing are great tactics in building a strong web presence but are often overlooked as I covered in previous chapters. There are built in areas in the Shopify admin where merchants can ensure content is written with SEO in mind. This is really the first step to encouraging the discovery ability of products, collections, blog posts and the homepage pro tip, create a google my business account to help get your store to appear in search results when shoppers are searching for similar products. This will help your store show up in map results. besides the local businesses as part of the S. C. O. Efforts. Social media which I'm sure you're all familiar with is relevant in all stages of the buyer sales process. Different content strategies will be suited for different stages. We're talking primarily about the following social networks facebook instagram and Youtube. Pro tip to drive sales from social networks. Make the best of facebook marketing grow on instagram and use content on platforms like Youtube. I created a template for you to simply download and fill out to give your sellers on fiber. It includes the things that your sellers are going to be looking for in order to fill your needs. You can also hire a fiber expert on marketing right from the platform as well. Next up in paid media are google adwords and these are built so brands can create and publish ads at each stage of the buyer's journey to make the most of your google Adwords investment. You can track google adwords conversions in your online store and use apps that can automate marketing activities. You can also automate paid advertising and facebook by adding a facebook pixel to your online store. For those of you who don't know facebook pixel is a code that you can place on your website that helps you track conversions from facebook ads. It also helps you optimize the ads build targeted audience for future ads and remark it to people who have already taken some kind of action on your website. You can also add a facebook pixel in the preferences section of your settings. I'd like to take a second to highlight an important and often forgotten part of marketing, which is tracking. It's really key to understanding how advertising efforts, like guest posts, cross promotions and influencer marketing impact the business pro tip, measuring what traffic and sales are attributed to which campaign source will give you insight on which ones are the most popular. Next, we will need to explore the interest and evaluation stages in the consumer adoption process. See you there.

Class Materials

Bonus Materials with Purchase

Exercise - Create an Engaging About Us Page
More Recourses Part 1
More Recourses Part 2
Build a Successful Business with Outsourcing
Shopify Resource Links
Shopify Glossary
Creating an Engaging About Us Page
Create your own Site - Final Project
Business Model Checklist