Interest and Evaluation Stage
in this lesson, we'll uncover how to create interest in your business as well as evaluate your design settings to ensure that your customer base can feel like they can trust you. By the end of this lesson, you'll be able to use what you've learned from the five step adoption process to ensure your Shopify storefront can be the best it can be. If you want to find out more about design psychology, check out the designer store for conversion course available on fiber, learn right now, definitely have a look as it has a ton of great tools and scientific findings on what makes a store great design wise. Following the awareness stage comes to interest stage, which means that brand awareness efforts need to lead customers to a user experience that builds trust and answers questions they may have about your brand and your product in general. You can use optimizations that guide shoppers through these phases. For instance, are you an expert in your product industry? Have you been featured in pr...
ess outlets? You can tell your story on an about us page that links to press articles at this stage. Social media content would link to specific product pages instead of the homepage. As a landing page. Product pages should be able to stand on their own with details, links and social proof. That increases trust. Now you can optimize the product page by doing the following, add product reviews, embed videos from your brand's Youtube channel, create a shop, Herbal instagram gallery using hashtags for user generated photos Lincoln article from your blog or use the F. A. Q page in the product description. The right consistent content can drive sales, especially if it provides information that helps people solve a real problem. Good content is really an opportunity for you to add value in a creative piece and show how your product can make your audiences lives better. When visitors don't convert on the first visit. Strategic lead generation gives us the opportunity to bring visitors back to the store through email marketing on Shopify. You can actually collect emails from visitors who haven't purchased in three ways. There's abandoned checkouts, embedded newsletter sign ups and pop up forms. The abandoned checkouts are automatically created in the order section of your store when a prospective client enters their contact details on the first page of the checkout and leaves the online store without purchasing. What you can do here is send a card recovery email from the Shopify admin and try to recover this opportunity. Most Shopify themes include a newsletter. Sign up as a section on your homepage. You can add opt in forms to blog pages, products and collections to increase the probability of buy in another effective option. Vehicle for e commerce stores is pop up forms and they work best when created with an incentive or special offer which comes in the form of immediate discounts, exclusive content, digital products and memberships that promise long term savings. Some Shopify themes have built in pop up form capabilities that allow us to control triggers copy and images, but we can also find pop up apps like Ava in the Shopify app store that offer a range of styles and use cases as a long term strategy, email marketing can be a really helpful way to learn more about your customers and grow your business. At the evaluation stage of the funnel customers have all the information that was provided about the brand and its product and are deciding if they will make the purchase. Here are some marketing techniques to target people in this stage, live chat promotions and google analytics for online stores offering immediate and ongoing customer service can turn skeptics into buyers and give interested shoppers the answers they need to complete the purchase. Live chat is a great way to personalize the experience and turn visitors into buyers deciding what kind of chat service your store will offer depends greatly on your human resources. For instance, if you have a store with limited staff, it's a good idea to use a chat app that can allow your audience to chat from mobile devices, send an email when questions come in or answer preset F A Q. S. Another effective way to convert hesitant shoppers is to have sales and promotions often by discounting prices from the Shopify admin. You can set sales prices on products that get a lot of traffic but aren't being bought. You can also use discount codes for time promotions or for specific segments of an email list When discounting products regularly doesn't work. You can consider these other methods of promotion that can be managed from your Shopify admin offering free shipping over a certain order value can create a sense of urgency if you're using countdown timers and low stock notifications. There's also up selling products in the cart and offering bundles that are all great tactics. Your google analytics is a wondrous cave of insights and can direct the focus of your attention on how to optimize your store and create promotions that are working. Your analysis can start from where visitors are spending most of their time on your online store and where they're dropping off. This method is great to identify where to optimize your store. Next up, we'll be learning all about the trial and adoption stages as well as how to set up your analytics. So you can track your customer's car behaviors, locations and so much more