Blog posts, Navigation & Pages
this section of the Shopify fundamentals course is designed to teach you why blog posts are important, how to set up your navigations for optimal success and what pages are most vital to an e commerce website. By the end of this lesson, you will be well versed on what kind of content your Shopify store should have. You can add blog posts to your online store to update your customers about your business or products, blog posts, drive traffic to your site in several different ways. By improving your stores sc Oh, by letting you tell stories that convert visitors into customers and by increasing customer engagement. In my experience, A lot of my clients require SEO expertise as that is crucial for getting customers to your website. You can find great SEO experts on fiber who can help you add targeted keywords and attract potential customers. Speaking of blogs, adding a blog to your Shopify store can help you connect with your audience drive engagement and drive traffic to your site by imp...
roving search engine optimization. When it comes to navigation, your online store has to default menus that appear on every page. The main menu and the footer menu. The main menu is usually displayed as items across the width of the header or else it's a list of items in the sidebar. A customer will probably look at your main menu to find out more about your product and your business pages such as the about us page are important because they can act as your formal introduction to your client base. Think of it like a handshake with your customer, This is how they will get to know your business. This is the time to make your mark and engage with your audience. We will now do a quick exercise to help you in writing about your brand before we move on to the next lesson, which is all about managing your products and your inventory. The about us page can help you stand out from all of your competitors. It requires you to dig deep into your mission and allows you to engage with your target audience with your branded story. It's your chance to make a great impression. While remaining authentic, humble and approachable, you can download the, create an engaging about US page document we've set up for you below, dig deep and trust your inner voice. Once you finish the exercise, you will have a quick knowledge check and then we'll move on to the next chapter of the course, which is all about managing your products and your inventory.