A style guide is a set of rules that define how you should create, represent, and maintain your brand in a variety of formats—from print to web to broadcast. Whether you’re a part of a team or working on your own, creating a style guide is a great way to clarify how you intend to communicate your brand and make sure you’re always consistent.
In this class, you’ll learn how to:
Compose an effective mission statement and story for your brand.
Define your brand voice so your style and tone are consistent across all your materials.
Choose the colors, fonts, and imagery and that will convey your brand to the world.
Adobe InDesign CC 2018