Abstract Logo Design: Create Simple Logos That Tell A Story with Scott Lancaster

After this class you’ll be able to:

• How to design logos that are neurologically more memorable for customers
• How to design abstract logos that tell the brand’s story & purpose
• How to boil down everything about a brand to one core message
• How to provide more value as a designer to clients & get paid more as a result

About Scott’s class:

What do all incredible abstract logos have in common? They tell a story. While minimalist and simple in appearance, these logos convey a brand’s core message in a powerful, memorable way. The ability to communicate so much with so little is what sets the best designers apart.

The key to mastering abstract logo design lies in understanding the elements that make a logo unforgettable. From uncovering the brand’s essence and sketching initial ideas, to refining concepts and bringing them to life digitally, every step in the process is a chance to create something meaningful.

Who this class is for:

• Logo Designers who want to level up their understanding of abstract logo design
• Designers who want to understand the core foundations of abstract logo design

Software used:

Adobe Illustrator

About your instructor:

Scott Adam Lancaster is the leading strategist for startup brands in the world, a serial entrepreneur, Fiverr Pro branding consultant & educator. His online brand building academy has helped over 25,000+ entrepreneurs successfully build their brands to date. He is also the director of Clementine House, a well respected branding agency of 10+ years, specializing in strategic brand development.