Ad Retargeting: Convert More Clients with Isaac Rudansky

After this class you’ll be able to:

• Develop and build successful remarketing campaigns inside Google AdWords.
• Understand your website users from a psychological perspective.
• Lay the foundation of your campaigns by planning your remarketing list in advance.
• Use Google Tag Manager to track advanced audience characteristics.
• Use Google Analytics to collect the right types of data on your website visitors.
• Use advanced remarketing strategies like Dynamic Remarketing.
• Run fully comprehensive campaigns using third-party platforms like AdRoll.
• Expertly build your audiences with a range of professional tools.
• BONUS: Plug-and-play formula builder that will help you calculate all of the most essential KPIs that you need to manage, develop, and optimize your digital campaigns.

What you will learn:

• What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
• How to understand the digital marketing ecosystem and navigate ad exchanges
• Use affinity audiences and in-market segments to enhance your campaigns
• The basics of funnel-based segmentation / audience mapping
• How to use the funnel and your website to develop your retargeting lists
• The fundamentals of Google Analytics, Tag Manager and AdWords
• How to build audiences with Google Analytics Audience Builder
• How to build new remarketing lists in Google AdWords

Who this class is for:

• Small business owners and startups that want to convert more clients.
• Ecommerce brands looking to increase online sales.
• Agencies that want to increase their digital marketing offering.
• In-house marketers who deal with strategy and expansion.
• Lead-generation affiliate marketers.
• Anyone wanting to start a career in digital marketing.
• SEO specialists wanting to diversify their skill set.
• Web programmers, designers, front-end and full-stack developers.
• Freelancers and businesses already working with Ads.
• Digital nomads looking for work that they can do from anywhere in the world.
• Marketing managers and reps looking to elevate their existing skills.
• Content Marketers.
• All levels of experience.