Design Surface Patterns From Scratch
Bonnie Christine
Build a Community & Grow Your Standout Business
- 32 video lessons
- 10 hours of class content
- Streaming access on desktop and mobile browsers
- 100% satisfaction guarantee
When you have a small business, you’re always on the lookout for your next customer. They might pop up at a networking event, they could subscribe to your email list, they might fill out the contact form on your website.
Too often, knowing where your next customer is going to come from seems unpredictable at best and, at worst, like a huge gamble.
Luckily, there’s a way to ensure you always know where your next customer is coming from—and that your existing customers purchase from you more often—and that’s by building a community.
All sorts of businesses can benefit from making community-building part of their growth strategy and many can benefit from making it part of their business model, too. Whether it’s an informal community (like an email list or Instagram hashtag), a brand-driven community (like a free Facebook group that brings together people in love with the same brand and values), or a dedicated community (like a local group, interest-based social network, or a support group, your business can cultivate deeper connections with existing and potential customers.
Of course, an engaged community doesn’t just happen. If you want to reap the benefits of community-building for your business, you need a plan.
In Build a Community & Grow Your Standout Business, Tara Gentile, the founder of the small business support & social network CoCommercial, will share the must-dos, nice-to-haves, and compelling extras you need to make the most of the community you build around your business. By the end of this class, you’ll have a plan for making community-building an integral part of your marketing strategy—and always knowing where your next customer will come from.
Tara will cover:
- Simple ways to generate community without a group or forum
- Why and how to level up into a dedicated space for your business’s community
- How to create a clear reason Why for joining or participating in your community
- The systems and procedures you’ll need to manage the workload
- How to avoid community management burnout
- How to plan to earn more through your community—whether that’s through charging for membership, selling add-on offers, or generating more word of mouth marketing
Stop waiting for your next customer to come to you and start building a community that brings new business your way every day.
Course Instructor
Tara McMullin
Tara McMullin is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the lives of those they love. She’s also the host of Profit. Power.
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This course is very very useful. I am only halfway through it and I am already writing down pages of ideas on the community I want to create and how to implement it. Thank you Tara!
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This class has really brought the word Community home to me. I went from 'I'm not interested at all', to building a full fledged cross-disciplinary creative community in Mighty Networks. Tara made it really clear what the benefits are and how simple it can be. Not necessarily easy, but simple. With the workbook & policies I feel like I have the complete foundation that I need to build it! The path is clear :) Being part of CoCommercial helps, there are a few of us working on it together!
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Another amazing course from Tara, I thought my community was pretty good, but after taking the course, doing the exercises, I'm getting so much more return on the "new community". Thank you Tara and Gina!
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I Can't wait to dive in... I was only able to pop in and out live but I knew in advance that I wanted to own this class... knowing Tara's brilliance at creating community. Can't wait to apply what I learn to my So, do it! Society!
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Tara always offers unique insights, but this was a truly revolutionary class for me. It echoed so many of the sentiments I've had and heard about social media and the state of marketing today, and offered what I now see as the only way forward - building smaller, deeper, intentional communities that live outside algorithms and fake news. I left this class not only feeling like I conceptually understood why this shift would occur, but how to take advantage of it, on a theoretical level and on a practical, logistical level. We worked through how to get people to actually engage in your community - the nitty-gritty of what actions to take and when, how to get new members and retain old ones, and several models of how to make money from running a community, including other options that don't include membership fees. We also talked extensively about platforms and how to future-proof your new community. Extremely valuable. Do Not Skip the hot seat at the end of day 1 (mid-way through the lessons). The golden nuggets in that section were truly invaluable.
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I went from a vague idea of wanting to build a community to having a clear path to take to start building it. I appreciated the focus on the member vs the business model. Tara presented a clear path for creating the plan first, from vision and purpose to creating the experience for community members, to helping members take the journey to how to monetize in many different ways. My brain is full and I'm excited to take action and launch a community that consolidates my current varied business offers. The presentation was thoughtful and well presented. Excellent and highly recommended.
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Fantastic workshop: the tools, the ideas, the how to are right here to build my community. Started an MN last year. Worked hard but definitely not smart. Redesigning a welcoming, resourceful community is now do-able. Thx Tara and CL
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Tara is a superb teacher and a font of not just information, but inspiration. I loved this class. It was honest, concrete and full of brain breaking awesomeness.
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Like I said on air... "Wow!" I've been building an online community for about 4 years now, based on what I thought I wanted to my business to be. Now I realize the value of creating a community around my VISION, then building the business based around the community needs and values. What I thought: 1) What people needed from me was my expertise. 2) Members will naturally bond with and engage with one another based on their shared interests and needs. What I learned from Tara: 1) Members rely on me to FACILITATE conversation and sharing. 2) It's my role to be the a connector and mediator. Tara has an amazing presence on stage and is super skilled at drawing out your vision as a business owner/entrepreneur. She makes community building easy to understand. I'll definitely be watching more of her courses. This one alone has changed the way I think about my business and my plan for building in monetization and community building.
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As always, Tara delivers pure gold. If you are even considering creating a community for or alongside your business, this class will walk you through everything you need to know about why and how to go about it. Brilliant!
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This class was exactly what I needed. It clarified, confirmed, and connected SO MANY more of the remaining dots for me. Tara, as always, is brilliant, energetic and a general joy to watch as she shares her immense knowledge and helps others get to "the nitty gritty" - thank you Tara, and thank you Creative Live!!
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If you have not attended one of TG's classes, then you should! The jam-packed classes that Tara designs have given me mantras and other practices that have paved the way to success for my business. Broken down, built up and reinforced. I tell everyone I know looking for business and marketing education to put Creative Live at the top of their agenda. Jay Valencia Pintxo Sauce
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