Design Surface Patterns From Scratch
Bonnie Christine
the right clients, the right prices.
Earn more money for the work you love to do – let Ilise Benun show you how in the complete guide to marketing, pricing, and booking freelance work: Command the Fees You Deserve.
Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. In Command the Fees You Deserve, she will teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Ilise will share:
You’ll learn how to identify quality prospects, deal with problem clients, and structure your marketing to avoid the feast or famine cycle of freelance work.
Command the Fees You Deserve will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.
There is so much to absorb and unpack. Ilise is a wealth of knowledge and encouragement for anyone going into freelancing. Lots of VERY practical information. Watched it as a live stream event and was overflowing with information by the end of the day (and brain dead). It's well worth your time and $$ spent!
The content of this course is brilliant. Elise has both clarity and wisdom and we have used her ideas in our business with success. Highly reccomended
Excellent instructor with concepts sorely needed by creatives lacking business skills. One of the most important courses of the hundred I’ve purchased. If I can master and integrate this material, it will be life changing for my business and personal life.
I love how much this course is tailored for creatives. Ilise pretty much addresses everything one needs to know about running your business and goes over all the issues one can expect to encounter. There are plenty of examples that you can apply yourself and you are left with all the tools you need to take the business further.
Money/pricing & negotiating are things I struggle with and there is plenty of very valuable information in the class and extra goodies. I watched several sections of this Live before I took the leap to purchase and I am very glad that I did. If you are debating about purchasing check out the free preview on Elevator Pitch. That should give you a good taste of what is there. Some sections of the course don't apply to me but the parts that do are well worth the price of the class in my opinion.
O M G. I have been listening and taking notes, but couldn’t hear some of the lessons I really need... So I’ll be signing up for On-Demand Access. All I can say is that this is sooooo much more than just commanding the fees I deserve-it’s EVERYTHING I’ve come to believe I need to reboot my design business (or find something else to do that’s related?), which has been in the dumps for way too long. The depth and breadth of your advice and information is staggering. I cannot thank you enough. Todd
I lOVE Ilise and already knew her and her work before this. I am so grateful to be able to take this class here. There wasn't a place to for class discussion so I wanted to put this here. In regards to networking, two things worked for me. A) I joined and was a member of a BNI (Business Network International) chapter for one year where I went to every meeting and every class for the sole purpose of learning to be a good networker and it really helped me. B) I have got a lot of work from volunteering for organizations I care about. I didn't go there looking for work, but it came about later because I was the web/graphics person for these volunteering gigs so people saw my work and work ethic and then later hired me as projects came up. This is a long term tactic, though.
At a time when information is abundant, it's hard to sift out the most useful nuggets, much less figure out how to apply them meaningfully. But never fear: Ilise does that for you. Unlike so many consultants who hoard what they know, reserving their expertise for their highest-paying clients, she shares highly relevant information, casting the widest possible net. I just viewed the session on how to research and identify clients--and what I learned is helping me move from a scattershot approach to a strategic one: just what I needed as I embark on my new business venture. Now, I can't wait to sign up for the whole course. --Peggy
...the right time and place for this course...I was trying to secure new work from an international client who did not know my work let alone me. I needed to persuade them that I was indeed the right choice. IIise's course was absolutely perfect for me. The knowledge gleaned from this class positively impacted my confidence level as I went forth in putting my proposal together. I won the project and after it was delivered the client emailed to ask me to keep my fall clear as another project will be forthcoming... Thanks to IIise and her knowledge for such great and helpful information. Michael e. Stern
Ilise, Thank you so much. I'm glad I found you. You have already helped me to create a business framework from which to grow. I feel like I have more control over what I'm doing to make a solid launch. Lisa
The class gave me the confidence I need to move forward in all I had planned! Thanks Ilise! You reignited the fire once again!
The class is fantastic! I just won a big exciting contract and the 3-tiers pricing totally worked! The client chose the most expensive option: Chef's Special! I'm thrilled :D Since I apply your lessons, I no longer fear the dread before sending a request wondering if I'm totally off-base... It feels amazing, and turns out, you can also be creative with proposals, who knew? Thanks again for sharing your knowledge and insights.
A wonderful course - Ilise is a top-notch instructor! This course provides easy, step-by-step instructions on how to ascertain your professional worth, add value to your business [including tips on the value of newsletters], and properly package your services. This course provides tremendous value. I highly recommend it!
"Ah-ha" moments in this webinar for sure! This course provides the clear, simple but very effect ways of handling a variety of situations. She tells you how to say it! Not really being sure how to reply to certain people or situations in the past have been a problem for me in the past, but putting Ilise's tips and advice into action, that will not be a problem in the future.
I'm glad Ilise decided long ago to mentor creatives instead of accountants, because this class has been an enormous help to me. Watching her interact with the in-studio students and those on the chatroom drove home how different we all are and made clear that Ilise's teaching will touch every student in a different way. For myself, I know there were some sections that were more important to me than others, but that could change as I get better in the areas where I need the most help. Having the downloaded videos available forever means I will be able to re-watch the sections that become more important to me as my needs change. That's a long-winded way of saying that no matter where you are in the marketing of your creative business, you will find something here you can apply right now that will make your marketing/prospecting/proposing/deal-closing better. I've started putting the lessons into action and can envision a not too distant future in which my self-marketing will shift from being an accident to a process. I can't tell you how much that will be worth to me, but it is many multiples times the cost of this class. Thanks Ilise!
I always sign up for classes looking for that "ah-ha!" moment and don't think it's an unfair expectation to have, but I've yet to find a class that resonates with me in such a way. This did slightly help me to start looking at my own website through the eyes of viewers rather than how I'm used to seeing it, but really, it was something I knew for quite a while prior but was avoiding diving into. Aside from that, I don't feel like I had the great takeaways that everyone else had in their reviews. If you're signing up for this class expecting to literally be told specific hourly or value-based pricing dollar amounts, or to talk specific numbers, you'll be disappointed... no specific fees are actually discussed. All actionable steps are from downloadables that you have to work out on your own. As with most online classes, the topic itself was discussed in a broader sense for the majority of the class and I think the "command the fees you deserve" part was actually only a brief section on Day 3 with all of the other stuff helping you get there, but in a broader sense. I'm reading through all of the positive reviews, so I attribute mine as it's gotta be me, not you and that I'm not the right student for this online style of teaching. I've taken many online classes over the years and haven't connected with anything just yet. That said, I still think this class still has value for the right student, but if you relate to anything I've said, then you'll probably have a similar experience. John was a great moderator and really included the online students. I've taken other classes where very long amounts of time could go by without the moderator including them.
The information I learned in this class was right on point. Ilise talked about the importance of your Linkedin title mine was not very descriptive. I re-wrote it based on what I learned in the class and within 3 days I was asked to connect with arch/build firm looking for a new web designer. I wrote a proposal again based on what I learned in the class, adding a timeline, bio and testimonials to the project objective & costs that I usually comprise my proposals. I followed the advice to not just email the proposal but to make an appointment to send and go over the proposal. I got the job on that phone call and it was the most I ever charged for a site! This is the third live presentation I've watched on Creative Live but I have to say this was the best. The information Ilise provided was exactly what I needed. Thank you Ilise!
My 3rd course with Creative Live and truly the best speaker-teacher. Ilise is concise and takes you through the essential points for marketing tools, negotiating contracts and just common sense approaches to creative work. What do your customers/audience/people need as a guiding question for crafting ones marketing message is great. Thank you Ilise!
Exceptional content and impressive tactics. These are the lessons I wish I knew years ago. Ilise not only helps you command the fees you deserve but shows you how to create loyalty for life!
It was a great series that I could watch from Montreal. Very specific, concise, direct and a lot of tools and postures to experiment towards greatest success in business. The part about pricing was a lot of value because it gave me diverses points of view to validate my pricing scale. Thanks a lot Ilise ! Nadia Nadege, artist and writer
Ilise didn't deliver what she promised... She exceeded her promises. Within minutes, I knew this was a high quality course. I watched all three days and took 18 pages of notes. I've been following her advice. Thanks CreativeLive for hosting this course and presenting Ilise's practical advice in a professional, interactive package! I followed up with Ilise since the course and continue to benefit. Visit her website http://Marketing-Mentor.com. Engage with her, invest in yourself.
Loved this course! Must take for all freelancers! Awesome instructor very knowledgeable and helpful! looking forward to implement the new strategies and the new info that I acquired!
Outstanding course! Good solid information presented in an engaging but straightforward manner. Ilise addresses some of the universal difficulties associated with the uncomfortable tasks of self-portion, difficult customers, etc. and gently pulls you out of your comfort zone to help you deal with them effectively. I've taken a number of Creative Live courses. They have all been great, but this is the first I've purchased. I know I'll need to refer to it again and again as I build my business.
Excellent workshop, very precise information, clear explanations, Ilise both a professional and warm instructor.
As with everything Ilise does, this class was another one of her remarkable seminars. Every time I watch her classes or read a book or her blog, I learn something new and can draw upon her experience. She presents information in such an engaging way it always gets me thinking, and leaves me craving more. For anyone who is just starting a creative business, or for those who just need a refresher to keep growing and moving forward, this course will offer you the advise and tools you need for success. Thanks Ilise!
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