Digital Body Language with Vanessa Van Edwards

During the pandemic, so many small businesses were forced online, oftentimes quickly and without much strategy. The concern is that a bad digital first impression can destroy your chances of building a relationship with a potential customer. You have 0.05 seconds to make a good first impression online. In those 50 milliseconds, you have to hook someone and convey who you are, why they should connect with you, AND build trust. You may not realize it, but in the digital age, oftentimes your first impression happens even before you meet someone. The problem is, you often focus on the verbal content of your profiles and websites. But since your digital first impression happens so quickly–before someone reads any of your content or descriptions, you have to capture their attention with nonverbal cues or your digital body language.

You might still be asking yourself, ‘Do I have a digital brand?’ If you have ever posted anything online then the answer is YES!

Have you ever told yourself:

• A Facebook page doesn’t count as a digital brand
• My business model speaks for itself. I don’t need to worry about online positioning
• What I say on my profile or website is more important than the visual cues
• If I don’t own a business, I don’t need to worry about my personal brand

Whether you have a booming personal website or a simple LinkedIn page. Whether you write your own blog or have a basic business website. Even if you have an online dating profile, whether you like it or not you have a digital brand.

If you have no idea what your digital first impression is, let alone how to fix it, Vanessa Van Edwards, published author and behavioral investigator, who has been featured on NPR, TED, CNN, and USA Today will show you how to optimize it.