Effective E-mail and Newsletter Marketing with Jeff Goins

Day 1
Day 2
  • 22 video lessons
  • 10 hours and 6 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

Get ready to implement an email marketing plan that both meets your company’s unique needs and grows your business. Join marketing expert Jeff Goins for an introduction to everything you need to know about starting an email newsletter, building your mailing list, and effectively market your product or service to that list.

This course will cover everything you need to know to integrate a thriving email marketing plan into your business. You’ll learn which email services and tools will help you attract the right customer base. You’ll also create a universal process for onboarding new clients and letting them know what to expect from you. Jeff will cover ways of communicating with your clients to find out exactly what they need and how to use that information to effectively sell to them. You’ll also learn the possibilities for adding value to your email blasts—from tips to news to sales promotions and more.

Whether you’re a small business owner looking to convert more sales, an artist looking to show off your work to a wider audience, or a service provider ready to expand your client list, this course will give you the skills and confidence to build a strong, lucrative email marketing campaign.

Course Instructor

Jeff Goins

Jeff Goins

Originally from Chicago, Jeff moved to Nashville after graduating from college and spending a year traveling with a band.In college, Jeff studied Spanish and Religion and spent part of his Junior year in Spain, which unlocked a passion for travel, writing, and making a difference in the world.

Effective E-mail and Newsletter Marketing with Jeff Goins is rated 4.8 stars by 20 students

  • Emily B. Sep 28, 2021

    This is a great class. The advice and instruction given is still relevant, even though the class is a few years old. Jeff's teaching style is engaging and entertaining. It's well worth the time and money to watch this class as the principles can be applied immediately. Highly recommend.

  • Jemma P. May 25, 2020

    I love Jeff's teaching style and applicable information and this course was no exception. For me, the set-up information was longer and more detailed than necessary, as I already have a list set up. The "effective" part of the course was much more useful at my level. I was able to get some good strategies to implement for my email marketing. This is definitely a great course to go with if you have no idea where to start with on email marketing because of the focus on getting set up from absolutely nothing. If you are looking for a more extensive pathway to success reaching beyond simply starting the email list and getting it going, I would recommend Jeff's course on here "Starving to successful: how to become a full-time writer." Even though the name talks about being a writer it's excellent info for anyone in the content creation space. Ryan Deiss' "Launch a profitable digital marketing plan" (also on CreativeLive) is another one I'd recommend as an excellent follow-on to more advanced concepts from this course.

  • Jennifer A. Mar 31, 2018

    All of Jeff's classes are great. He doesn't just provide great information; he also gives you specific, actionable steps that you can take right away.

  • W. Dec 3, 2016

    This was very informative, ready for more!

  • Jourdan M. Jun 28, 2016

    Lots of good information. Worthy of the brain

  • T. Feb 18, 2014

    I was one of the students in the studio and I must say, I loved this experience. Since I live within a few hours of San Francisco, I wanted to take the opportunity to go meet Jeff. I've been a follower of his for awhile now. But what I didn't expect was the high energy, super professional environment created by the entire CreativeLive team, both in front of the camera and behind the scenes. What a great team. I learned a lot from Jeff and met a lot of new and fun friends. They eat well too!! I had a blast!! Keep up the great work! I hope to make it back and highly recommend it to anyone. Terry Stafford

  • A. Feb 15, 2014

    This was one of the best online courses that I have taken. It explains the why but most importantly it shows you the how...within 24 hours my newsletter was made and out there. Oooh and what a great guy .......professional, emotional, engaging

  • N. Feb 14, 2014

    Well structured, funny and very inspiring. Thank you for the helpful course!!

  • R. Feb 13, 2014

    Content and productivity tips are always appreciated and Jeff had so many useful ones!!! Looking forward to reading his free give-away e-book. Very nice of him to include that. Thank you, will be keeping an eye out for his next course. Ruby (rbydvs)

  • L. Feb 13, 2014

    Very helpful course - especially for those of us just getting started. Jeff included not only the details of effective strategies but also the reasons for using one strategy over another. He brought in an expert as an excellent resource for analytics (Tim Grahl). I loved learning the Whys and the How-Tos.

  • Marcie N. Feb 13, 2014

    Fantastic Class. Jeff Goins is genuine, practical, and entertaining as he walks you step-by-step of cheap, easy ideas to take your emails and relationships to the next level with your customers. Take his class and get started. Forget wasting your time watching several different you tube videos, when you can watch just one consistent series to teach you. Thank you Jeff.

  • K. Feb 13, 2014

    Email does not have to feel spammy and gross. Jeff Goins helped me understand that email and newsletter marketing can be personal, direct, and private instead of "salesy" and impersonal. Also, with closing a sale (which I have always been hesitant about), Jeff emphasized that we have a responsibility to our tribe to sell them quality products and/or services if they are wanting and waiting for it. Selling is Serving. Selling does not have to be manipulative or sleazy. Jeff Goins not only an expert with knowledge, but a generous giver of all of his experience, where he's succeeded AND failed, too. I even asked a pretty personal and potentially awkward question "What are some of the biggest failures and mistakes that you made in email marketing so we can learn not to do it?" --- He was a great sport and got vulnerable and opened up. Won't give it away, but if you want to find out what he shared, you'll just have to get the course for yourself. I promise, it's worth it.

  • W. Feb 13, 2014

    This is a wonderful course and enjoyed it very much. Covers so much material in an interesting and easy to understand way. Great for both the person just starting out and a great review for those more experienced. Definitely cover the A-Z of getting started and maintaining your mailings. Love the resources they talk about and recommend for getting started. Loved the interaction with the live inhouse group and also on the chat room. Great response. To sum it up in a few words.... RICH AND FULFILLING! Thanks to Jeff and CreativeLIVE for a job well done. William Emmons @ askHim-Ministries.org

  • B. Feb 13, 2014

    Excellent course with so much good information about the nuts and bolts of setting up an email list, and how to go about growing the list. Jeff is an engaging speaker and makes everything so interesting and informative, with lots of anecdotes and humor. I love his thoughts about selling is serving. And I now know my next steps to build my email list.

  • H. Feb 13, 2014

    I so enjoyed this class! There was so much valuable & useful information. Jeff really guided us through the entire process to get up & running. I already had a small list to manage, and after taking this course, I have completely upgraded & reworked my email program. Also, Jeff gave me a new perspective on what I do. Being of service is the most important thing to me, and Jeff's message on selling as service really resonated w/me. Outstanding!

  • Holly H. Feb 13, 2014

    Jeff Goins is an excellent instructor. This class shifted my marketing strategy with Jeff's valuable information based on his real-life experience. weather you are self employed or work for a large company, this is marketing information you need to know. This class is well worth the price. P.S. Jeff is a great storyteller. —Holly Herick, Artist, Graphic Designer, creativeLIVE fan

  • K. Feb 13, 2014

    I really enjoyed this course. Jeff did and does a great job. Very nice flow and interaction with participants and questions, great content, relaxed yet authoritative. Jeff has a nice presence and his humility makes him easy to receive from. I was equally impressed with the general flow through the program. You could tell Jeff was well prepared, comfortable and believed in what he shared. I also want to give kudos to the CL team for being top shelf hosts and creating an environment conducive to this type of learning program. A great big thank you to the hosts, the team, Jeff, and the chat room facilitators! WELL DONE!! Kurt Poole

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