Email Marketing for Crafters with Abby Glassenberg

Abby Glassenberg

craft emails that facilitate genuine connection.

Email Marketing for Crafters
  • 24 video lessons
  • 4 hours and 49 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee
A good email feels personal and creates a strong connection between you and your readers. Learn how to develop a compelling, personal, and effective email strategy in Email Marketing for Crafters with Abby Glassenberg. 
Abby is a sewing pattern designer, craft book author, teacher, and writer. In this class, she’ll share what she has learned about creating emails that facilitate genuine connection between you and your readers. You will:
  • Explore the best email software options 
  • Identify content that engages your subscribers
  • Decide how often to send your newsletter and how long it should be 
  • Learn the “give, give, take” approach and how it can work for you 
  • Develop tactics to get people to open your email and act on it 
  • Find out how to grow your list and keep it healthy 
Abby will also guide you through the nuts and bolts of setting up a branded email by teaching you how to customize a template with photos, banners, and graphics. 
Email Marketing for Crafters with Abby Glassenberg will teach you how to use this powerful medium to build relationships, drive sales, and grow your business in a sustainable and authentic way.
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Course Instructor

Abby Glassenberg

Abby Glassenberg

Abby Glassenberg is a sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft. She’s the author of three sewing books: The Artful Bird, Stuffed Animals, and Sew and Play Puzzle Ball Animals.

See instructor's classes

  • F. Mar 31, 2017

    I truly enjoyed this class! The information shared is very valuable! I was able to use the information immediately to set up and send out our 1st weekly newsletter. Great class!! Sherrie ReignBowTies.com

  • Aarefa T. Jul 12, 2016

    A down to earth and honest voice. I found this quite relaxing and a really nice class to get rid of those fears of email marketing. I love how the audience can participate and questions have been asked.

  • heather_j . Jun 24, 2016

    I really liked Abby's style of teaching! Clear, concise, with some really great take always!

  • Eowyn F. Aug 25, 2015

    Abby Glassengber's class is a great tool for beginners. Abby encourages us to focus on the goal of our newsletter, and to incorporate aspects of newsletters we enjoy into our own writing. A particularly useful section of the course was the description of different content types that work well for e-mail marketing. Those of us who dislike "salesy" content are given the revelation that our newsletters are a gift to our most dedicated fans. With this in mind, putting together newsletters becomes a more thoughtful and fun process.

  • Hanle P. Aug 24, 2015

    This class was just what I needed. It is clear and concise on what is needed to write effective emails. I have been struggling for years and finally have hope.

  • Sally . Aug 21, 2015

    What a fantastic course! Abby is informative, interesting and she explains both the bigger picture and the specifics to help you get started. I highly recommend this class.

Showing 6 of 6 reviews

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