- 0 minutes of class content
- Streaming access on desktop and mobile browsers
- 100% satisfaction guarantee
This course will be free while streaming on YouTube Live 7/28/2026 7:00-10:00 EST and made available for purchase after the event.
Most marketing advice photographers receive can feel outdated, generic, or completely overwhelming as it is disconnected from how the industry actually operates.
In this fast-moving session, we rebuild the photography marketing playbook for where things actually stand today: what's dead, what's underrated, and what's quietly become the most effective path to consistent bookings. We'll map how portrait and commercial clients actually find and choose a photographer now, then move quickly through the channels that matter; social media, content marketing, outbound, and PR; covering what's converting right now versus what photographers are still doing out of habit. You'll leave with a clear framework for prioritizing your channels and a set of takeaway templates to build your plan after the session.
Who This Course is For
- Portrait photographers relying on referrals alone and wanting a more predictable pipeline
- Commercial/editorial photographers trying to land agency, brand, or publication work consistently
- Photographers who post on social media constantly but can't connect it to actual bookings
- Anyone who's invested in a website, SEO, or paid ads without a clear strategy behind it
- Photographers transitioning from "doing photography" to "running a photography business"
Learning Objectives
By the end of this session, students will be able to:
- Identify what's actually changed in client acquisition for photography businesses, and stop spending time on channels that no longer perform
- Understand how the customer journey differs for portrait (B2C) vs. commercial (B2B) clients
- Choose 2–3 marketing channels that fit their business type and capacity, instead of trying to do everything
- Recognize what's working right now in social and content marketing vs. what's become noise
- Run outbound outreach and PR that gets responses, without needing a big list or a publicist
About Your Instructor
James Patrick is a commercial photographer and media strategist based in Phoenix, Arizona. Over the course of his career, he has photographed more than 800 magazine covers across the health, fitness, and wellness industries.
His work has appeared in major publications including Muscle & Fitness, Men's Fitness, Sports Illustrated, Golf Magazine, and Women's Running. James specializes in creating bold editorial imagery and helping photographers develop both their creative voice and their professional brand.