The Business of Commercial Photography: The Survival Guide with John Keatley

Making your photography stand out

The Business of Commercial Photography: The Survival Guide
  • 30 video lessons
  • 9 hours and 7 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

Whether just starting out in the commercial photography industry, or ready for a new chapter in your career, John Keatley shows you how to survive in a competitive field. Known for being innovative, creative and thinking outside the box when it comes to his photography, John applies those same skills into running his business. In this in-depth course, John shares some of the key elements that allow you to be an artist and a business owner. You’ll learn:

  • How to find your style and attract the clients you want
  • How to create a bid
  • The importance of drafting a treatment
  • Estimates and billing for your work
  • Planning and scheduling your production
  • Tips on memorable branding
  • The difference between an Art Director/Agent/Art Buyer
  • Techniques for editing your portfolio

If you’re at the start of your career or ready to expand your client list, this course will be the game changer you need to create a solid foundation for a thriving business.

Course Instructor

John Keatley

John Keatley

John Keatley often self-characterizes his work as a reflection of himself, rather than the individual he is photographing. In recent years, his journey of self-discovery has brought clarity to emotions that have always been present yet were previously unknown. Anxiety. Fear. Isolation.

The Business of Commercial Photography: The Survival Guide with John Keatley is rated 5.0 stars by 15 students

  • PAULINA C. May 25, 2020

    One of the best courses in the platform. Thanks so much for sharing your knwoledge. You really helped me to understand how to evolve as a photographer.

  • Joseph B. Nov 18, 2019

    John gave an enormous amount of insight and practical advice in this comprehensive course. I really enjoyed a course focused more on commercial and editorial rather than wedding and family, which is more common. Great info and great work all around!

  • Kasey C. Jun 9, 2019

    So helpful! Have never left a review before but felt I had to because it was such a good course.

  • Holli M. Oct 26, 2018

    Wonderful course! One note on the topic of taxes, it was stated that if you didn't physically deliver images on a thumbdrive or external drive, you don't have to do sales taxes. I was just informed this is no longer true. Might be worth verifying and updating.

  • Vanessa S. May 23, 2018

    This is the photo class I have been waiting for. John's class has been so helpful and my favorite photography class so far because John actually covers the business side of commercial photography. I'll definitely be getting his Environmental Portraits class!

  • Amy . Mar 27, 2018

    Thanks to John for being so open about his experience in the commercial photography industry and giving us so many real world examples. I especially appreciated the contributions by the non-photographers in the second day of the course - Nichelle and Maren. Nichelle gave a good perspective on the finance and business communications side. Maren is John's agent and offered her insight on how agencies worked. I've heard photographers discuss working with agents before, but it was helpful to hear an agent answer questions directly about her experience.

  • Amy . Mar 27, 2018

    Thanks to John for being so open his experience in the commercial photography industry and giving us so many real world examples. I especially appreciated the contributions by the non-photographers in the second day of the course - Nichelle and Maren. Nichelle gave a good perspective on the finance and business communications side. Maren is John's agent and offered her insight on how agencies worked. I've heard photographers discuss working with agents before, but it was helpful to hear an agent answer questions directly about her experience.

  • Nathan B. Mar 26, 2018

    I was lucky to be part of the studio audience for this course. John is an awesome teacher and did an outstanding job of making sense of a very difficult side of photography for a creative to understand. He shared his 18+ years of experience, including the good and bad he has gone through. The "special guests" alone are worth the cost of this class. John has an amazing team working beside him behind the scenes. Their perspective on his business was priceless!

  • Bonnie A. Mar 24, 2018

    John & Creative Live - Thank you - Best. Class. Ever.! This is a GREAT class! If you are a photographer, this is definitely a MUST GET class, but even if you work with photographers as part of a creative team - you have to take this class. (I'm a Photo Stylist) John covers it ALL in this class - it really, truly is a Survival (Success) Guide. John is so detailed, honest, and generous in his knowledge/experience/wisdom in the commercial photography industry in helping you understand the business and really succeed (& stand out). When I see that John is teaching a class on Creative Live - I'm in! (I have his other valuable courses as well)

  • Holly R. Mar 23, 2018

    John Keatley classes are the best, and for an aspiring commercial photographer this one is packed with valuable insights from a top-tier commercial photographer. If you've been struggling with business as a commercial photographer, this class is highly recommended.

  • Holly R. Mar 23, 2018

    John Keatley classes are the best, and for an aspiring commercial photographer this one is packed with valuable insights from a top-tier commercial photographer. If you've been struggling with business as a commercial photographer, this class is highly recommended.

  • Dee L. Mar 23, 2018

    Awesome class on the business side of commercial photography! It's loaded with information and ways on how to approach the industry. It's a great class to combine with his other CL class on creating and styling environments.

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