The Lost Art of Closing with Anthony Iannarino

How to Conduct the Sales Process So That the Close Is a Breeze

The Lost Art of Closing
  • 16 video lessons
  • 4 hours and 48 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

To close or not to close, that is the question: Whether it’s smarter to use pushy tricks for the final ask or forgo the hard sell for a softer approach. For people who work in sales, figuring out the best way to close the deal is a real conundrum.

Best-selling author, speaker and entrepreneur Anthony Iannarino has come up with an innovative approach to closing that’s geared toward the new technological and social realities of our time.

Instead of looking at closing as the hardest part of the sales process, Iannarino shows how it can be the easiest. The key is to lead your customers through a series of necessary steps designed to prevent a purchase stall, including getting them to commit to investing in the process, building consensus and resolving concerns.

In this class, you’ll learn how to:

  • Identify and pursue your dream clients.
  • Call prospective clients without being smarmy, pushy or self-centered.
  • Uncover your prospects’ needs.
  • Present your proposal and solution.
  • Differentiate yourself in a crowded market.
  • Talk about money without fear.
  • Avoid weak language that lacks confidence.
  • Negotiate so you can capture a fair share of the value you create.
  • Ask for more business and referrals.

Course Instructor

Anthony Iannarino

Anthony Iannarino

Anthony Iannarino is a bestselling author and internationally recognized speaker on sales, success, personal development, leadership, and entrepreneurship. Anthony’s 3 privately held staffing firms generate annual revenues of $50M. These firms serve some of the most well-recognized brands in the United States.

The Lost Art of Closing with Anthony Iannarino is rated 4.6 stars by 12 students

  • Stephen L. Apr 6, 2022

    Anthony Iannarino is an excellent teacher. I have seen the concepts and principles that he teaches ring true in and my experience in B2B sales with large creative projects. For anyone seeking to sharpen their sales technique I would highly recommend this class.

  • Gabriella G. Nov 9, 2021

    Excellent course, highly recommend it.

  • Always L. Apr 7, 2018

    This class was so much more than the title indicates. If you are in sales, you must with this but all the information applies to working with people and building relationships. I subscribed to his blog during the class because I was so enthralled. He is an expert and an excellent communicator and presenter. The course is well-worth the money as it's chock-full of information and "ah-ha!" moments.

  • Michelle J. Mar 26, 2018

    I love Anthony's values on serving prospects and customers. I took away actionable insights that I have already implemented into my sales conversations. Huge results!

  • Joanna Avigail N. Mar 25, 2018

    Incredible course, loved it! Thank you, great advice, great understanding of sales process, sharp, quick, easy to understand negotiation & selling process.

  • Jay V. Mar 23, 2018

    Absolute gold. When the student is ready the teacher appears. Anthony, thank you so much for giving us such vital insights. Listening to you was easy and understandable. Good energy and tempo. Thank you, Jay - Pintxo Sauce

  • Debbie B. Mar 22, 2018

    I took an entire work day off to attend this online course. It was so worth it!. I've read Anthony's books, and I've been applying his methods and adopting the mindset of being "other-oriented," and my success is taking off in a big way. Just about everything in this session is in his books in some form, sometimes exactly, but seeing Anthony live and hearing the passion and commitment to practicing what is in the books was exciting, motivating, and sticky. The combination of reading the books, working through the workbooks, reading the blog, and now, seeing it all live is powerful stuff! I highly recommend dedicating a day for this class.

  • W. Mar 22, 2018

    Very valuable how to's for a non-salesperson to learn how to make themselves a salesperson to sell their creative work. Thank you Anthony!

  • Patricia B. Mar 22, 2018

    I am a creative. This has been amazing. I. Have struggled with sales. Thank you so much.

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