How Turn your Expertise Into a Podcast

6 video lessons
1 hour and 17 minutes of class content
Streaming access on desktop and mobile browsers
100% satisfaction guarantee

If you’re an expert on a certain topic, you probably have a lot of great fodder for a podcast. But how do you transform your vast knowledge and expertise into something that will engage listeners and keep them coming back for more?

Sound-oriented storyteller, creator, and producer Kristina Loring and chef and cookbook author Cal Peternell will show you how to take your raw material and create an audio narrative that’s compelling and seamless. They’ll help you get comfortable with the podcasting format and establish the methods and collaborations that are essential to your success.

In this class, you’ll learn how to:

Integrate instructions and teachings in an engaging way.
Create a content hierarchy.
Make dry instructions interesting and not get too technical.
Translate skills and expertise into a coherent narrative.
Prepare for and conduct an interview and be conversational.
Break out of the studio and record in unpredictable environments.
Choose the right format and structure to achieve your goals.

Cal Peternell

Cal Peternell was the chef at Chez Panisse in Berkeley for over twenty years.

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Kristina Loring

Kristina Loring is a sound-oriented storyteller and co-creator/producer for the cooking podcast Cooking By Ear.

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Alex M. Apr 10, 2020

I really appreciated the overview of the original steps taken by Kristina & Cal to flesh out their idea. This was a great fly-on-the-wall type conversation to have sat through! There were plenty of gems along the way if you are like me, just at the initial stages of an idea for podcasting. A fabulously enriching way to spend just under an hour and a half!
Michelle M. Dec 10, 2018

What a fantastic course. I loved hearing their process and how they've shifted from their original plan when it made sense.