Marketing now spans paid, organic, analytics and a layer of AI tooling on top of all three. This program covers the lot: strategy and web fundamentals, content and email, SEO, Google Ads, Google Analytics, and social across Instagram, Facebook, LinkedIn, YouTube, TikTok, X and live streaming — plus AI for marketing and AI-assisted app development.
You do not just study it. You run campaigns and measure them, grow a real social presence, and use AI coding tools to build working marketing applications. The end result is a portfolio, hands-on experience across every channel above, and deployed projects you can point an employer to.