NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE, SUBSCRIPTION, OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED.
This giveaway (the “Giveaway”) is in no way sponsored, endorsed, administered by, or associated with YouTube or Google LLC. By entering, you understand that you are providing your information to CreativeLive, Inc. (“Sponsor,” “CreativeLive,” “we,” or “us”) and not to YouTube or Google LLC. You release YouTube and Google LLC from any and all liability associated with this Giveaway.
1. Sponsor
This Giveaway is sponsored by CreativeLive, Inc., located at 1209 Orange Street, Wilmington, DE 19801 (“Sponsor”). The prize was donated to Sponsor by MAC Group US, 75 Virginia Road, North White Plains, NY 10603. MAC Group US is not a sponsor or administrator of this Giveaway and bears no responsibility for its conduct.
2. Eligibility
The Giveaway is open only to legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older at the time of entry. Employees, officers, and directors of Sponsor, MAC Group US, and each of their respective parent companies, subsidiaries, affiliates, and advertising/promotion agencies, and the immediate family members (spouse, parent, child, sibling, and their respective spouses, regardless of where they live) and household members of each such employee, are not eligible to enter or win. The Giveaway is void where prohibited by law.
3. Giveaway Period
The Giveaway will be conducted live during a single YouTube live stream broadcast on the CreativeLive YouTube channel on October 10, 2026, at 1:00 PM Eastern Time (the “Live Stream”). The “Giveaway Period” begins when Sponsor announces the Giveaway during the Live Stream and ends when Sponsor closes entries during the Live Stream or when the Live Stream concludes, whichever happens first. Sponsor’s determination of the Giveaway Period start and end times is final. Entries submitted before Sponsor announces the Giveaway, or after entries are closed or the Live Stream ends, will not be eligible. If the Live Stream is delayed, interrupted, or rescheduled for any reason, the Giveaway Period will be adjusted accordingly and the updated event date will be posted on creativelive.com and/or in the YouTube video description.
4. How to Enter
During the Giveaway Period, eligible entrants may enter as follows:
- Watch the CreativeLive live YouTube stream airing on October 10, 2026 (youtube.com/watch?v=6HuVQkTTiUk), titled “How To Use a Light Meter with Mark Wallace.”
- During the Live Stream, and only while the Giveaway Period is open, leave a comment in the live YouTube chat answering the prompt: “Comment ‘Sekonic’ in the live chat” (“Entry”). Only chat comments posted while the Giveaway Period is open, as announced by the host, are eligible; comments posted before the announcement or after entries close do not count.
- Entrants are encouraged, but not required, to like the video and subscribe to the channel. Liking or subscribing will not increase an entrant’s chances of winning and is not a condition of entry — this keeps the Giveaway free of “consideration” under sweepstakes law and avoids YouTube’s prohibition on incentivizing likes/subscribes as fake engagement.
Limit one (1) Entry per person/YouTube account/email address during the Giveaway Period. Multiple entries from the same person will be disqualified. Automated, bulk, or third-party entries are void. Entries that do not comply with the YouTube Community Guidelines will be disqualified.
No purchase, payment, subscription, or fee of any kind is required to enter or win. Because entry requires only a free YouTube comment (liking and subscribing remain optional per above), no separate Alternate Method of Entry is offered or required for this Giveaway.
5. Winner Selection and Odds
One (1) winner will be selected in a random drawing from among all eligible Entries (live chat comments) received during the Giveaway Period. The drawing will be conducted live during the Live Stream, immediately after the Giveaway Period closes, by Sponsor or a designated representative, whose decisions are final. Odds of winning depend on the number of eligible Entries received during the Giveaway Period.
6. Prize
One (1) winner will receive: one (1) Sekonic L-478D-U LiteMaster Pro Light Meter (approximate retail value (“ARV”): $419 USD). Total ARV of all prizes: $419 USD. Prize is provided courtesy of MAC Group US.
- No cash alternative or substitution of the prize is permitted, except that Sponsor reserves the right to substitute a prize of equal or greater value if the advertised prize becomes unavailable.
The prize is non-transferable. Winner is responsible for all federal, state, and local taxes and any other costs and expenses associated with prize acceptance and use not specifically stated herein. Sponsor will issue an IRS Form 1099 to the winner if and as required by applicable law based on the prize’s fair market value.
7. Winner Notification
The winner will be selected and announced live during the Live Stream, and notified live by reply to their winning chat comment. To claim the prize, the winner must be watching the Live Stream at the time of the announcement and respond in the live YouTube chat before the Live Stream ends confirming they are the winner. If the announced winner is not watching, does not respond in the live chat before the Live Stream ends, or is found ineligible, the prize will be forfeited and an alternate winner may be selected by Sponsor, in Sponsor’s sole discretion, using the same live drawing and notification process before the Live Stream ends. The winner may be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (collectively, “Winner Documents”) within 30 days of notification. If the winner fails to return the Winner Documents in time, the prize may be forfeited and an alternate winner may be selected in Sponsor’s sole discretion.
8. General Conditions; Release
By entering, entrants agree to: (a) comply with and be bound by these Official Rules and the decisions of Sponsor, which are final and binding; (b) release and hold harmless Sponsor, MAC Group US, YouTube, Google LLC, and each of their respective parent, subsidiary, and affiliated companies, and each of their officers, directors, employees, and agents (collectively, the “Released Parties”) from any and all liability for any injury, loss, or damage of any kind arising from or in connection with participation in the Giveaway or acceptance, possession, use, or misuse of any prize. Sponsor reserves the right, in its sole discretion, to cancel, modify, or suspend the Giveaway should any factor beyond its reasonable control (e.g., technical failure, fraud, non-authorized human intervention) impair the integrity of the Giveaway, and to disqualify any individual found to be tampering with the entry process.
9. Publicity Release
Except where prohibited by law, acceptance of a prize constitutes winner’s consent for Sponsor and its designees to use winner’s name, city/state of residence, and comments about the Giveaway or the prize for promotional purposes in any media, worldwide, without further compensation or notice.
10. Privacy
Personal information collected in connection with this Giveaway (name, email, mailing address, phone number, and any YouTube account/comment information) will be used by Sponsor solely to administer this Giveaway (including winner selection, notification, and prize fulfillment) and will be handled in accordance with the CreativeLive Privacy Policy (creativelive.com/policies). Entrants’ information will not be sold to third parties. By entering, entrants consent to this collection and use.
11. YouTube / Platform Disclaimer
This Giveaway is administered on YouTube in accordance with YouTube’s Contest Policies and Guidelines. YOUTUBE AND GOOGLE LLC ARE NOT SPONSORS OF, AND ARE NOT AFFILIATED WITH OR RESPONSIBLE FOR, THIS GIVEAWAY. Any questions, comments, or complaints regarding the Giveaway must be directed to Sponsor, not to YouTube or Google LLC. Entries that violate YouTube’s Community Guidelines will be disqualified.
12. Disputes; Governing Law
This Giveaway is governed by the laws of the State of Delaware, without regard to conflict-of-law principles. As a condition of entering, entrant agrees that any dispute arising out of this Giveaway will be resolved individually, without resort to any form of class action, and exclusively in the state or federal courts located in New Castle County, Delaware.
13. Sponsor Contact / Winner List
For the name of the winner or a copy of these Official Rules, send a self-addressed stamped envelope to CreativeLive, Inc., Attn: Joseph Sasson, 1209 Orange Street, Wilmington, DE 19801 within 30 days after the Giveaway Period ends, or email support@creativelive.com.