New to the fine art photography world and not quite sure how to get started? There are certain things you can do to add value to your printed work. We interviewed several fine art photographers, and they all said it comes down to exclusivity. The more limited each print can be, the more it will be worth in the digital world. Here are their 5 tips to help increase the value of your fine art prints when you put them on the fine-art market.
1. Signature Look
Before starting your fine art business, have a clear vision and look at your work. Experiment with editing for your signature look. Once you are satisfied with your editing, start to experiment with different papers and mediums for your work. You’ll want to choose the medium that will best showcase your vision. In regards to fine art papers, do your research. Take the time to learn more about the papers and their texture. What is their longevity? What inks are used? Take one image and print it on a few different papers to see which represents your work the best. AdoramaPix (now Printique) offers three different fine art papers.
2. Limited Edition Prints
Since digital image files can be printed numerous times, their value, by nature, is low. Make a limited number of prints of your digital image, with each print getting its own number in the run. It’s called "editioning," and it is a standard practice for fine-art photographers. As the print number in the edition gets higher, the cost per print goes up. The smaller the edition, the more valuable each print.
3. Put Your Name On It
Artwork that’s signed by the artist on the front is worth more than unsigned prints. Actually, put a pencil/pen to your print and sign your name. Using a digital signature will not necessarily add value to the print. Just make sure to use the right kind of instrument for signing a digital print. Most artists use a pencil for matte prints. If using inks, make sure they are archival and test them on several papers to see how they display.
4. Certificate Of Authenticity – Fine Art Photography
A Certificate of Authenticity (COA) is a standard way of increasing the value of prints since the pre-digital days. It helps combat the risk of forgery. The certificate should be printed on premium paper. Not sure what it should look like? We found templates to help get you started. Here is what to include on the COA:
- Artist’s name
- Image title
- Certificate number
- Media type
- Ink type (inkjet or pigment-based ink)
- Description of the image
- You may also want to include the date the image was printed, and of course, how many prints were made
5. Keep Records
Go old school and keep physical records for yourself or for a gallery if you end up being represented by one. It is important to have a physical backup. These tips are designed to help you get the most for your fine art prints. Are YOU ready to start?