When it comes to building your brand, Google giveth and Google taketh away. While you can read all about how to make a better website, rule social media and network your ass off, there is really no way to guarantee which freelance pieces of yours rocket in popularity and end up populating the top slots when someone searches for your name.
But despite what we all know, many freelancers seem to think that they need to break their backs when writing the âseriousâ pieces for their highlight reel and throw out some mediocre listicles for the sites they donât much care for. And what happens when you search for them? Is their trenchant, heavily-researched piece on Ukraine highlighted? No, itâs on page three while â17 Puppy Failsâ is the first thing prospective employers see.
Now, that doesnât mean youâre too good to write those kind of articles, but it is your chance to show you that even the work which is more paycheck than Pulitzer can be done as best as you can muster.
Itâs simple: every time your name is connected to something that gets thrown to the wolves of the Internet, you better be proud of it, or at least not humiliated. Like every job applicant who was smart enough to not post photos of their homemade beer bong on Facebook, you donât want your careerâs success hinging on someone discovering those press releases you repurposed because writing real stories wasnât worth your time.
Remember, this is not just about the quality of the content, but what kind of worker you come across as. If you put forward that extra effort to make a throwaway piece a little less disposable, you will not only seem like a better writer, but you will be seen as the kind of person who, regardless of whatâs in front of them, tries to create the best thing they can.
There are no guarantees when it comes to search results, but if you truly want to flourish in freelance then you need to take on every assignment as though itâs headed straight for the portfolio.
If you're starting a freelance career, or looking to grow your existing business, download our Free eBook,
The Essential Guide to Launching a Freelance Career.
[subscribe2download link='https://agc.creativelive.com/blog/wp-content/uploads/2015/06/Freelancing-Guide-eBook-PDF.pdf' title='Enter Your Email to
Download the Free 24 Page eBook' source='freelance-ebook-become-better-freelancer-google-yourself-post' type='Download' channel='Money & Life']
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When it comes to building your brand, Google giveth and Google taketh away. While you can read all about how to make a better website, rule social media and network your ass off, there is really no way to guarantee which freelance pieces of yours rocket in popularity and end up populating the top slots when someone searches for your name.
But despite what we all know, many freelancers seem to think that they need to break their backs when writing the âseriousâ pieces for their highlight reel and throw out some mediocre listicles for the sites they donât much care for. And what happens when you search for them? Is their trenchant, heavily-researched piece on Ukraine highlighted? No, itâs on page three while â17 Puppy Failsâ is the first thing prospective employers see.
Now, that doesnât mean youâre too good to write those kind of articles, but it is your chance to show you that even the work which is more paycheck than Pulitzer can be done as best as you can muster.
Itâs simple: every time your name is connected to something that gets thrown to the wolves of the Internet, you better be proud of it, or at least not humiliated. Like every job applicant who was smart enough to not post photos of their homemade beer bong on Facebook, you donât want your careerâs success hinging on someone discovering those press releases you repurposed because writing real stories wasnât worth your time.
Remember, this is not just about the quality of the content, but what kind of worker you come across as. If you put forward that extra effort to make a throwaway piece a little less disposable, you will not only seem like a better writer, but you will be seen as the kind of person who, regardless of whatâs in front of them, tries to create the best thing they can.
There are no guarantees when it comes to search results, but if you truly want to flourish in freelance then you need to take on every assignment as though itâs headed straight for the portfolio.
If you're starting a freelance career, or looking to grow your existing business, download our Free eBook, The Essential Guide to Launching a Freelance Career.
[subscribe2download link='https://agc.creativelive.com/blog/wp-content/uploads/2015/06/Freelancing-Guide-eBook-PDF.pdf' title='Enter Your Email to
Download the Free 24 Page eBook' source='freelance-ebook-become-better-freelancer-google-yourself-post' type='Download' channel='Money & Life']
<