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[caption id="attachment_10738" align="alignnone" width="620"] Image via Flickr[/caption] Running a small business is no small feat -- but before you can even get into the meat of the operation (like figuring out pricing and fulfillment and all of the other complexities of operation), you've got to jump over a few pretty huge hurdles, like coming up with a name and a motto or tagline to help define your brand. And while the stuff that comes later is definitely tricky, it's those small pieces of your overall marketing that can make it hard to move forward.

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[caption id="attachment_10696" align="alignnone" width="620"] Image via Flickr[/caption] There is a lot of talk about how to be more creative. Really, a lot.

[caption id="attachment_10669" align="alignnone" width="620"] Photo via Kate Hisock via Flickr[/caption] Self-employed people and freelancers know: The holiday season is both a blessing and a curse. With no real PTO, the dreaded approach of tax season, and, often, clients who don't really care if you have to work through the weekend or holiday if it means the work gets done, this time of cheer and joy can actually turn into an exercise in white-knuckled will-power.

If personal marketing and self-promotion makes you a little nervous, don’t worry — that’s perfectly normal. In fact, it’s instinctual, and it’s been documented.