Build The Perfect Customer Profile For Your Handmade Business
[caption id="attachment_10300" align="alignnone" width="620"] Photo: Matthew Yakel via Flickr[/caption]
As a crafter or marker, you strive to make the best products you can, knowing that your customers will love them. But how much time do you actually spend considering who that customer really is, or what happens to the thing you've labored over once they purchase it?