Shop Small: Creative Small Businesses to Support This Holiday Season

As a team of creators, with the goal of supporting, championing and growing the creative community, we understand the importance of the shop small movement. We believe it is the independent business owners, artists, entrepreneurs and creators who create the communities love and live, not the big-box retailers. That is why we created Back To Biz, our free small business relief program, aimed at helping small business owners rebuild, reconnect and start growing again.

To continue our support of independent business owners, we’ve put together an (ongoing) list our favorite small businesses. Looking for handmade gifts this holiday season? Start here.

Wasi Clothing

A clothing business and lifestyle from Sam Roberts and Vanessa Acosta, focused on representing Bolivian culture in innovative ways and creating a safe space for people of color and their allies. The design duo are on a mission to not only produce environmentally sustainable products, but they are dedicated to building an ethical business that ensures fair and equal wages across their business.

Your Sunday

An online store based out of of Los Angeles, Your Sunday is founded by entrepreneur Sara Finney. Focused on sustainability and wellness, the candle company is built upon creating a soulful lifestyle focused sustainable products. Her candles are wicked, poured and infused with fragrant and calming scents in her small studio by the most passionate artisans in LA.


The Yussico brand comes courtesy of Yusuf Osman out of London, England. Discovering a passion for leatherwork while studying to become a lawyer, Osman traded law for a full-time career as a leather craftsman. From sketch to final stitch each of his handmade pieces is created from finest cuts of leather and crafted through his unique blend of contemporary and traditional techniques.

Freckle and Finge

An online vintage home goods and clothing shop created and curated by Maia Burke. During the height of the pandemic, Burke struggled to find furniture for her new home online and started thrifting every day. Since then, her lifelong hobby has turned into a full-time career where she curates vintage finds on both her Instagram and Depop shops.

Omoruyi Eghosa Oluwatobiloba

Known as @tobydphotographer on Instagram, Oluwatobiloba is a fine art photographer who sells prints and pre-sets in addition to doing photography shoots. Based in Lagos, Nigeria, his fine art focus comes from his perspective that every work should be a masterpiece.

Meg Lewis

Meg Lewis is a multifaceted creator and designer who does everything from creative direction to rug design to speaking engagements. As a professional creative who has created a one-of-a-kind career, Lewis leverages her many talents to sell products, develop innovative designs and built dynamic brand collaborations. Find her goods on her Instagram or website.

Do you have a small business or do you want to start one? We’re offering FREE small business classes for anyone who needs them. Sign up for our Back to Biz program.

Back to Biz Program CTA
Kate Dessa FOLLOW >

Kate Dessa has been writing about culture, creativity and entrepreneurship for over 12 years – getting her start when magazines were something you still held in your hand. When she is not writing, producing or creating you can usually find her eating. Find her across platforms @katedessa