Improve Your Holiday Sales

Unit 1

Price Your Craft with Tara Gentile

Price Your Craft

Unit 2

Email Marketing for Crafters with Abby Glassenberg

Email Marketing for Crafters

Unit 3

How to Get More Done with Tara Swiger

How to Get More Done

Unit 4

Copywriting for Crafters with Lisa Jacobs

Copywriting for Crafters

Unit 5

Build Your Holiday Marketing Plan with Megan Auman

Build Your Holiday Marketing Plan

Unit 6

The Future of Handmade Sales with CreativeLive Team, Megan Auman, Mei Pak, Caitlin Bacher and 1 more.

The Future of Handmade Sales
  • 24 hours and 58 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee
The holidays are a crafter’s high season. Make bank in the fall and you are set for late winter’s inevitable slump. Which is why we put together a collection of classes that’ll ensure your next holiday sales cycle is a huge hit. Improve Your Holiday Sales is a collection of five intensive classes, taught by the best experts in the field. Their insights, lessons, and examples are designed to make you a more effective marketer, a more persuasive salesperson, and more profitable business owner. Through this collection of classes you’ll get tips that’ll help you overhaul the way you do business. You’ll have the skills and tools you need to ensure your handmade business thrives, all year long.

See all Craft & Maker bundles here!

Course Instructors

Tara McMullin

Tara McMullin

Tara McMullin is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the lives of those they love. She’s also the host of Profit. Power.
Abby Glassenberg

Abby Glassenberg

Abby Glassenberg is a sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft. She’s the author of three sewing books: The Artful Bird, Stuffed Animals, and Sew and Play Puzzle Ball Animals.
Tara Swiger

Tara Swiger

Tara Swiger is an author, podcaster and maker. Her weekly show, Explore Your Enthusiasm, helps makers, artists and entrepreneurs get profitable, share their work confidently, and push past what's stopping them. She's the author of Market Yourself (a guidebook to making a marketing plan for your craft business) and Map Your Business (a workbook for breaking your dreams into To Dos).
Lisa Jacobs

Lisa Jacobs

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy® storefront.
Megan Auman

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.
Mei Pak

Mei Pak

Mei Pak is a marketing strategist guiding and supporting small and creative business owners. She helps makers, artists and designers create more buzz for their business at Creative Hive Co.
CreativeLive Team

CreativeLive Team

CreativeLive is a LIVE, online worldwide creative classroom offering FREE education in photography, business, software, design, video & film and more!
Sarah Hoople Shere

Sarah Hoople Shere

Sarah Hoople Shere leads product marketing for Pinterest’s commerce efforts, most recently working to launch Buyable Pins.
Caitlin Bacher

Caitlin Bacher

Caitlin Bacher is the bosslady at Little Farm Media, an online resource for creative biz owners looking to up their social media game.
  • Tyra W. May 5, 2021

    My initial thought when starting the Copywriting for Crafters class was not what I was expecting when learning about copywriting (legally protecting my intellectual property), Nonetheless, Lisa was amazingly detailed in explaining what and how I should be writing my product descriptions to form an connection with my customers and generate that sale. Exceptional class.

  • Michele S. Jul 18, 2020

    Thank you for the time and effort it took to make this class available. Usually panel discussions do not offer alot of value ...but that was not the case. The moderator did a great job with questions that had substance and value.

  • Pauline O. Jan 20, 2020

    Amazing course. Be sure to take notes because the information here is so valuable.

  • Jacqui K. Dec 28, 2019

    I loved it! start to finish really packed full of sensible easy to follow advice - great workbook and extra materials. Highly recommended. Tara does continually mention STARSHIP and MAPPING with out any background info on these topics which began to niggle at me but guess the answers are on her website. This was my first full class after purchasing my Creator Pass and it gets a 10/10

  • Al Assil M. Sep 3, 2019

    Useful , great ideas , logic tips and understandable , thank you

  • Theo . Jan 10, 2019

    Fantastic panel. Tons of great practical tips.

  • River B. Aug 1, 2018

    A really great class. As a newer creative business owner I have had trouble with always feeling like no matter what I worked on it wasn't the right thing or it wasn't enough. I think the advice in this class will help me feel better about my accomplishments and keep me focused on the things that will help my business. Thanks!

  • P. Mar 5, 2018

    Excellent course! Tara is a brilliant teacher and this course was jam-packed with take-aways. I finished the course understanding what I need to do and with a clear plan for going forward with my new pricing strategy.

  • Laurie T. Jun 9, 2017

    Thank you for this. I am just starting out and am still deciding which products to sell. I have so many ideas. During this presentation I created a draft of an Ideal Customer. As I thought about how a few product descriptions would might read if I spoke to that customer, I could better see which product ideas are solving a "challenge" and which ones are not. If a product idea is not solving a "challenge," I can abandon it.

  • Kasey Y. May 6, 2017

    I cannot wait to see how the principles I learned in this class will convert my views to sales! I finished the class and immediately starting editing my product listings to ensure that I met my customers in their "mental dressing room." It also helped me to see how important it is to include a call to action. Incredible class, Lisa! I will be back for more once I finish making changes that need to happen NOW.

  • F. Mar 31, 2017

    I truly enjoyed this class! The information shared is very valuable! I was able to use the information immediately to set up and send out our 1st weekly newsletter. Great class!! Sherrie ReignBowTies.com

  • donna M. Feb 24, 2017

    The information and how it is relayed has changed my entire business! Thank you so much for sharing your skills. I'm eager to learn more from you!

  • Jared W. Feb 10, 2017

    Definitely a high quality course. Though my product isn't exactly what this class was targeted to, I feel like I came away with lots of practical information to use in my product website. I'd recommend to anyone who wants to up their game or even learn more about copywriting if they've never done it before.

  • melanie W. Nov 20, 2016

    I have bought a great many of Creative live courses and this has such exciting information I cant stop thinking about how I can apply it and how it will change my business. The information is explained and delivered so well, I am so gratefull. This course is gold, thankyou Lisa.

  • Julijana (Julz) P. Aug 23, 2016

    Another great course by Tara!

  • Aarefa T. Jul 12, 2016

    A down to earth and honest voice. I found this quite relaxing and a really nice class to get rid of those fears of email marketing. I love how the audience can participate and questions have been asked.

  • J. Jul 7, 2016

    Can't keep silent ( as I usually do :)) This is the first time when I'm actually watching the class, not listening, and even don't think about doing something else in paralel, or going to grab some food, or even to go to the toilet! The class is absolutely the best I've ever seen! And it's so much more than just about copywriting. Can't wait to rewrite all my Etsy listings and to post some good content to my social media! Thank you very much, Lisa! Thank you, Creativelive team!

  • C. Jun 27, 2016

    This class is amazing - Lisa does a great job demystifying the Etsy algorithm as it relates to listing product. She gives specific examples of "okay" copy and how to turn it into great copy that will translate into actual sales! I have tons of work to do now, but so grateful for this course and Lisa's great instruction.

  • Jarrod M. Jun 26, 2016

    In building my own website, I was struggling with copy, writing is not one of my strengths. I asked a couple of friends for help but didn't really get any. I decided to buy this course and by the end of it felt confident enough to do it myself.

  • heather_j . Jun 24, 2016

    I really liked Abby's style of teaching! Clear, concise, with some really great take always!

  • Helen A. Jun 2, 2016

    I really enjoyed the class. I got a lot of great tips. Thanks

  • Brittany S. Mar 24, 2016

    Speechless. Worth every dollar. I highly recommend.

  • Regina R. Mar 11, 2016

    I'm already on the next to the last segment. Having just purchased this class last night. Thanks to the referral by Dan Safkow of "Making it on Etsy". As I mentioned to him today- "Lisa's Creative Lab class is GOLD. Best $ I've spent all year- AND last year". ~So, I'm treaking all of my online shop's listings. Yay! I'm also glad to learn about (and take advantage) of the amazing resource for folks like me, and the crowd I run with --> CREATIVElive in general.

  • Amantha T. Jan 7, 2016

    Excellent. This class is about much more than just a formula for determining your prices - Tara goes deep into detail about how your pricing affects every aspect of your business and brand. She explains how to price for the business you want and the goals you want to achieve. I'm so glad I bought this one. I'll be referring back to it as I work my goals this year. Don't miss it.

  • Amantha T. Jan 7, 2016

    Excellent. This class is about much more than just a formula for determining your prices - Tara goes deep into detail about how your pricing affects every aspect of your business and brand. She explains how to price for the business you want and the goals you want to achieve. I'm so glad I bought this one. I'll be referring back to it as I work my goals this year. Don't miss it.

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