So the key things that I want to show you today is how to do what you do best and outsource the rest. I'm gonna show you the optimize automate outsource methodology that I created so that you can effectively do all those things. I want to show you how you can error proof things in your company and the way that your team works. And then, of course, make it so that you can scale effectively without having any of the hiccups that most businesses typically face. So why should you listen to me? Well, my story starts about 16 years ago when I got out of college and I was working in construction and I was working very hard days and long days and not a particularly healthy lifestyle, and when I was 23, I found myself in several million dollars of personal debt and I had broken my body in the form of Crohn's Disease. So for those of you watching or here who don't know what Crohn's is, it's a chronic inflammatory condition that affects the digestive tract, considered to be extremely painful and ...
incurable. So I went from working these hard, charging, long days to barely being able to eke out an hour of work a day, and through a long process of self-tracking and self-experimentation, I was able to overcome the illness, get off my meds, and start on a better path. But what I realized very quickly was that the supplements, the nutrition, the fitness aspects of what was going on in my life were a big part of it, but there was also this sort of nebulous thing called stress, and my best way to deal with stress was to come up with a new system of productivity so that I could get more done in less time and have more of a sense of control because I truly believe that control is the antidote to stress. So I set out on this journey to create this way of getting things done in a way that they hadn't been done before and to be more effective. So I wrote a book called Less Doing, More Living and then eventually one called The Art of Less Doing and I was teaching and consulting around the world and showing people this method. Now two years ago, I got together with my co-founder of my most recent company Leverage, Nick Sonnenberg, and we created a company which is a group of professionals that can accomplish any task or project for any business or person, and that is what Leverage is, a team of over 180 professionals that can do those things. We wrote a book called Idea to Execution, which chronicled the first year of how we did that, how we started a company in 24 hours with absolutely no funding and grew it to a million dollars in revenue in the first year, and 180 team member, not employees. We don't have a single employee. We don't have an office. So we have an 180 team members in 17 time zones doing over 1,000 hours of work every week for over 500 clients. It's been a really wild ride and we've learned a lot of things along the way.