Which Products Should You Move to Your Online Store?
All right, so here's what we've done we have picked your platform we have registered your domain we've installed your template your site is set up now it's time for your products and so we would talk about which of your products should you move to your online store? So one of the things that trips people up in moving especially if you've got a lot of product is this feeling like I have to take everything with me at once before I can launch right? Anyone feel like that? Yeah we're not going to do that so first off we're going to use this new site as an opportunity to be strategic about the products that you sell to customers just because you made it doesn't mean it should be for sale. Sorry I'm sorry to burst your bubble doesn't shouldn't all be for sale some things are just not not presenting you in the best light perhaps and that's what we want to dio here is we want to present the best of the best of what your brand has to offer in your new online store and we want to set you up for ...
where your brand is going in the future that's the point of setting up this new space so you don't need to move all of your products into your online store before launching in fact I'm going to tell you something crazy and totally counterintuitive you shouldn't I do not want you to move all of your products and your new online store it once instead, we're going to focus on a feet moving a few products over at a time and we're going to do this for two reasons. The first is that we're going to avoid overwhelmed how many products do you have in your online store and that seventy I think that's a lot of products to move, right? Who else? For when you have one point I had one hundred five? Yeah, right? So that's a lot of products to move and if that's one of those things that's going to trip you off and be like, I don't have time to all this could take me forever, so we're not going to think about that. The second thing is that by not moving all of your products at once, we're going to solve that problem of what the heck am I supposed to email to my list? Because we're going to make every single product move into an event and we're going you guys haven't taken a class me yet you're gonna learn real quick, I like launches and events it gives you something to do with your customers, it creates energy, increase excitement once I figured out the importance of this kind of like launch an event strategy that's what started to really grow my online sales because I was making a big deal, I was creating anticipation just really important if your products are not cheap, I don't have impulse buy products, so I create anticipation I get people excited sarah knows she's actually wearing something that she bought during one of my anticipation building so sarah's living proof that it works so what we're going to do in this first action step is we're simply going to move for two, eight products into your new store I think that number because usually there's four across it gets us to rose that's enough to get us started right? So that is your action step you're going toe list to your top four day products in your online store and that's it for right now so which products should you move first? So there's a couple things to consider and then we're going to hot seat one or two people depending on how much time we have. So the obvious place to start is your best sellers want to bring our best foot forward? So if you nothing else, pick your top for eight bestsellers and move them over. But you also want to think about is that a cohesive group and doesn't reflect where you want your brand to go because they might be your best sellers on etc but I don't have something that's a best seller that they kind of hate making it happened sometimes right you're like, I made this product and etc and it took off and I'm stuck on this hamster wheel. I hate making it and my prices are actually too low, but I can't raise them because someone's going not going to get money anymore, people stop buying, right? Somebody just did that death spiral in your head? Yeah, so just because it's, your best seller, you may not want to bring it over, so we want to be really strategic here. So what? Top four day products reflect where you want your brand to go? And really the litmus test here is what I feel comfortable emailing my list right now and asking them to buy this product. The answer is no do not move it over to your new store. This is why we have trouble with marketing because you're not excited about your own products, so we have things that you're excited about and that's what we move over that's going to make your launch so much more interesting. Now, I realize that there's probably a couple of questions that are coming up in your head. So first of all, what I do with those old products that haven't sold that I'm not excited about that, I don't want to move over to my shop at some point. You leave them in your essay shop, let him kick it in there. It's fine, you don't have to sell everything on both sites where you could just give them away as a gift, not to your customers. Just two people that you like or if you don't actually the product anymore. Maybe people you don't like, whatever it's fine or you can save them and do an online sample sale at some point. Another great event strategy something I've used last year. I'll be using it again this year because I took all the things I didn't want. I did a twenty four hour online sample sale. Really nice way to generate a chunk of cash really quick. So you could think about that as well. All right, so that's. Hardly your first question. What do I do with those old products? And the second question is, when do I move over the rest of my products? So of your seventy products? I mean, I want to move all of them over, but you probably want to move the majority of them over, right? So what I think about when you want to do that, and what we want to d'oh is we're going to move products over in groups, and that gives us the opportunity. To turn each product, move into that event and really get our customers excited about it. But we're not quite there yet, right? I'm going to answer those questions because I knew they were going to eat it. You guys, until we until he answered him. So for now, what we're focusing on is that for teo, eight products in your online store and that's all we're moving right now.