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Build an Etsy Storefront That Sells

Lesson 1 of 18

Introduction to Workshop


Build an Etsy Storefront That Sells

Lesson 1 of 18

Introduction to Workshop


Lesson Info

Introduction to Workshop

Hi, everyone. Thank you so much for joining me. I'm excited to be here and I'm excited to talk about how to turn your Etsy shop into a sales machine. So, thanks everybody for tuning in. Thank you all for being here today. So, "Turn Your Etsy Shop into a Sales Machine" is what I named this entire session. That's the name of the game and that's why we're all here and why I asked you to join me. We are going to dismantle top selling Etsy shops and we are gonna take them apart to look at all of their working pieces. Then once we have them taken apart, we are going to study why that shop is working and then put it together in a way that you'll understand so that you can build those same changes, those same improvements, and enhance your own Etsy storefront. The reason that we're doing that is we want to enhance your Etsy storefront so that you can attract the perfect customers. You want customers that are coming to buy and you want customers that are ideal for your product, that you're a go...

od match for your brand. And when they visit your storefront, you want them eager to click and ready to shop. So, I'm going to show you how to use your Etsy shop as a powerful tool, that's what we're gonna call it today. Etsy is a tool to help you grow your online business. And it's most likely out there, right now, as you're sitting here with me. I know a lot of people already have an Etsy shop established and if you don't, you're still in the planning or researching stages, you're in the right place also because I'm really gonna set you up with some learning curves and help you along the way. I know a lot of people, when they're researching their Etsy shop, like as much information as possible to make that launch as successful as possible. And I have that here for you today as well. But most of us, the majority of us tuning in, already have an Etsy shop and we are worried about, we get stuck. We get into ruts, we have to weather slow seasons. It's actually the hardest part of the job. And the question we're asking ourselves today is, "Your Etsy shop is out there. "Is it doing it's job?" So, it has a job to do and is it attracting the right visitors? When the right visitors come, is it getting them into the shop? Is it making them eager to browse, hungry to click? That's what I like to call it. Delicious photography, a delicious storefront, will leave buyers hungry to click and ready to shop around. And if they're doing that, if they're visiting, if they're browsing, and they're shopping around, is the Etsy shop converting them to actual customers? Is it bringing you sales? It should be doing all of that. That is your Etsy storefront's number one job. Because we all start out on Etsy and it's sort of our entry way to business, (I call it, "The Gateway to Entrepreneurship", 'cause that's what it was for me.) it turns into a hang out. And I don't know about you but once I started my Etsy shop, I would go visit my own storefront and just stare at it and gaze at it. I loved it so much and so I spent a lot of time there. And it turned into a hang out. I used to talk in the forums all the time. I used to make treasuries and just spend a lot of time there. And as I was hanging out there so much and it became more of a hang out than a work spot, I forgot what it was supposed to be doing for me. And I'm sure a lot of you can relate. I'm sure a lot of you use Etsy as more of a hang out, a place where you go to be around like minded creatives. But that storefront has a job. Moreover, your perspective becomes too close. This is a creative business. This is a personal business. We're passionate about what we do. And I always like to say that creatives can't see past the tip of their nose when they're building online businesses because everything is so personal. So, it's hard to tell on your own what is not working or what is working. It's hard to see that because you really can't see past the vantage point of your own nose. So, it's helpful to look at other people's shops and what's working. It's helpful to look at what's not working on other people's shops and then translate that to your own.

Class Description

This course is part of the 
Turn Your Etsy Shop Into a Sales Machine Bundle.  

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for step-by-step instruction on how to use Etsy as it’s meant to be used - as a sales platform. 

In this class, you’ll learn:

  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
The skills you will learn in this class will give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale. Make selling your products on Etsy easy and intuitive.



Overall, I thought this presentation was filled with lots of useful information about creating an Etsy store. I am new to Etsy so this was a good introduction to a lot of things I did not know that... I needed to learn about. I also pricked up a lit of good tips especilly from the QAs. However, the organization of the presentation was a little confusing. The slides noted general topics but the lecture tended to meander. I found myself writing a lot down but I will have to go back later and try to re-organize my notes to put everything together. I viewed a free broadcast so I did not have the course materials to use as a guide.


Please have Tim Adam from Handmadeology come teach a class or two or three. That was the best part of this class! Seems like the 3 classes that Lisa teaches could be combined into a two day class. So much repeat info between the classes. Time is valuable when you are an entrepreneur. Basic info is out there...focus on the next level info to present.


I would recommend this course with 2 caveats: 1) The course was quite long for online viewing and it could have been significantly streamlined without losing any effective content. 2) The module with Tim Adam would have been better to have him on a live feed with GoToMeeting or something like that rather than just his picture. This was the one module that could have benefited from spending a little time explaining things.