Making Your Site More Accessible
accessibility doesn't get a ton of attention for marketers but it's a really important driver of conversion rates. Accessibility simply measures people's ability to use your site. This means any population including people with disabilities or those in various contexts like multitasking. I'm going to walk you through two tools to test your site for these two very specific and important populations. Let's begin. We just defined accessibility. Now let's talk a little bit about why it matters and then we'll get into some tools that can help you measure and improve your site's accessibility. In the us alone, about 19% of the population is said to have a disability and that number is quite the same around the globe. 71% of online shoppers with limitations will abandon a site if they find it hard to use and 82% of these customers say that they would spend more money if the sites were more accessible. So making your site accessible to various populations is over the right thing to do. And ver...