Skip to main content


Lesson 21 from: Conversion Rate Optimization: Convert Visitors Into Buyers

Rita Cidre

buy this class


Sale Ends Soon!

starting under


Unlock this classplus 2000+ more >

Lesson Info

21. Conclusion

Lesson Info


congratulations. You've reached the end of our chapter on optimizing your landing pages for conversion. Here is a quick recap of what we covered first. We discuss the difference between a homepage and a landing page and why. It's important that you always point your marketing campaigns to relevant landing pages. We also looked at tools that can help you on your journey towards landing page optimization from google analytics to lead pages. Next we covered three tactics for improving your landing page conversion rate. First encapsulation in this part we discussed the importance of a C. T. A. Or call to action, directional cues and white space. Second urgency and scarcity. In this section we discussed the importance of leveraging, temporary offers or benefits, exclusivity and message that shows low inventory. Finally, we discussed social proof as a way to build trust with your customers specifically the use of brands and seals, testimonials and reviews. In the next chapter we'll combine a...

rt and science to talk about A. B. Testing but before we move on make sure to rate yourself in these three areas on your worksheet. I've done so for my site here and as you can see I have a lot of room for improvement

Class Materials

Bonus Materials with Purchase

CRO Tactics Cheat Sheet.pdf
CRO Formulas and Definitions.pdf
Fiverr Conversion Rate Optimization Worksheet - Rita Cidre.pdf