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Introduction

Lesson 23 from: Conversion Rate Optimization: Convert Visitors Into Buyers

Rita Cidre

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Lesson Info

23. Introduction

Lesson Info

Introduction

you have this amazing sheet full of ideas on how to optimize your website. But even if you made all of these changes, how sure are you that these are the right once that the changes you make are going to improve your conversion rate. Not just now, but for a long time. If not forever. This is where analytics and in particular a B testing come in. Let's dig in in this chapter. We'll discuss the importance of a. B testing and why it matters. Then I'll show you how to set up experiments along with some examples of A. B tests that can help with conversion. Finally, we will discuss how to measure results, specifically how to calculate statistical significance. Let's get started.

Class Materials

Bonus Materials with Purchase

CRO Tactics Cheat Sheet.pdf
CRO Formulas and Definitions.pdf
Fiverr Conversion Rate Optimization Worksheet - Rita Cidre.pdf