Congratulations on finishing the science portion of this course will now move on to cover two key strategies that will improve your site's conversion rate, removing friction from your funnel and optimizing your landing pages for conversion. Take a look at your worksheet. We will now move into the art portion of the course, with the two main strategies mentioned earlier. This part of the worksheet is kind of like a score card where you can score yourself on key areas from excellent to poor. Okay, ready. Let's go.