Okay, last housekeeping item. Before we get started in the course folder, you'll see this conversion rate worksheet covering the art and science of conversion rate optimization. I recommend you print a copy and use it to follow along. You can fill it out for your own business or the one that you work for or support as a freelancer. Is it me or is it fun to write stuff on good old fashioned pen and paper as we go through the course, I'll be filling it out for my own e commerce business that you see right here. I design and handprint canvas bags. Aren't they cute? I digress. Let's get started.