Copywriting for Crafters Intro
We're so excited tohave to the creative live stage for the very first time lisa jacob she is going to be teaching us all about copyrighting for crafters lisa is a marketing entrepreneur she has taken a etc shop from spending one hundred dollars turning into one of the most popular store friends and now she has taken her love for marketing and turned it into teaching others she has a very popular blogger marketing creativity and the luminaries club and she'll be telling us more about that later so please help me welcome to the creative live stage lisa jacobs so wonderful to have you here on creative live and copyrighting is something that many of us probably don't really think about too much we might be thinking about the products that we need to make pricing our products how to market them and get them out there why what is copyrighting anyway and why should we care about it? Well any time that you speak to your customers from a business sense when you're talking business to customer w...
hat you're writing online either falls in one of two categories it's either content marketing or its copyrighting content marketing is as simple as a facebook status update that is content marketing it should have a purpose and we're going to talk a lot about the purpose we can bring to your writing today but the other side of that is copyrighting and that's when you write something with a specific action in mind you want the reader to do something at the end of it and for us that means that typically means subscribe now or by now you either want one of those two fisher so either building that relationship somehow yeah or selling a product or service or whatever it is it's right? Awesome. I think we often don't think about that sort of last step of how important that called action is like we know we need one but how to make that unique and tied into people actually taking the action you know? So we're excited for today I have looked through your keynote and it is incredible it's beautiful a swell how did you get into copyrighting? Like where did all of that passion for this come from? Well, as you said, I started at the shop in two thousand ten and I I created some products I listen online and then I market in it to sort out success then I did it again I made more products I got really excited about that I made more products marketed it again to sold out success and I found that that s he shot became and alan for an entrepreneurial spirit that I had always had and so I start I just started tow love the business and marketing strategy behind getting your product into the right customers hands and as I was exploring that I started the blogged marketing creativity, and I'm talking, I feel that caught talking shop when I just talked marketing all the so I feel like I can talk shop all day long and it just poured out of me, and I spent so much time on the block and as ice studied marketing strategy reaching customers, I realized in order to make that an effective match in order to really connect, I needed to use my writing in a way that let them know what to do next and ad purpose to everything, to really make an effective connection. Awesome. I mean, people, people need to be told what to do, you know, a lot of times making the decision is hard, so getting them there to that decision making is what we're gonna learn all about, right? Yes, all right, well, let's, do it are so excited to have you here and to take it away, please. Thank you, thank you.