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Build Your Community

Lesson 37 from: Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

Nicole Stevenson

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Lesson Info

37. Build Your Community

Next Lesson: Evaluate the Show


Class Trailer



Craft Shows Should be a Part of Your Business


Introduction: How to Have a Successful Craft Show Experience


Why You Should Be Doing Craft Shows


Is Your Business Ready for a Craft Show?


Now is the Time for Craft Shows


Get Your Product Ready


Branding Your Business


Lesson Info

Build Your Community

So let's talk more about building that community which we're doing today you don't want to let those connections fade away you know? We think so here here we all are with everybody online teo I mean I feel like I know red scorpio now you know I feel like I know the crowd we're asking to go to the beach with our other online person we've all been hanging out in the studio for two days everybody online's been interacting for two days but guess what in a month we're going to totally forget all of it all of each other's names you know we might we might forget this information so what I like to do is I um I have a spreadsheet you guys know I lost spreadsheets now I have a spreadsheet and whenever I go to a conference or a craft show or business saying anything like that it's called people I met you know and if I happen to go to a conference is four days like if I met craft ation and I'm eating a ba jillion people I may do a separate spreadsheet that's just like kraft cation twenty fifteen s...

o I have that spreadsheet it's just their name, their email, their website and then I always put notes about them so you know kath kathleen you know in craft show class came came late first day you know, does kaleidoscope photograph kaleidoscope photograph er make it bags prints on spoof are whatever it is it's going to hit me up here and make me remember who she is and what we talked about and I do that what anybody I make a connection a connection with because you never know you know, next week I could I think that I want to start printing fabric on on spoon flower and I have never done it before and I just reach out to kathleen hey kathleen, you know you have experienced printing you know, is there anything that you would have done differently the first time that you wish you would've known I'm going to be, you know, printing out this fabric? I would love to send you a yard of it for free turn for your time of telling me about your experience so healthy says the tool maybe instead of spread sheep could be a contact list within, you know your office products so that you already have their email content plus plus all the other information c r m tool is really what nicole is talking about customer relationship management tools, that's a fancy version of what I'm talking that's what she says so you're from like a office isn't what I see blurring my bread hat right? She thought you had a serum to which really find something that's really tightly integrated, so you're sitting with and one interface and you can email blawg poster and keep all that personal pertinent information about that connection in one source male chimp you could do that in male champ. They have, like the context contacts thing in my macintosh macintosh e I was just locking onto a internet yesterday on five minutes later a czech way well account and I had male. Okay, so anyway, I have a laptop and yeah, and they have a little thing on there that's like a little contacts thing. I just I like I like my spread she way, you know, you can also do it ever note I'm sure that there's an app out there that's like people you meet after or something so just yeah or theirs have a book like lisa's little handbook and I keep that with me too, so I will write notes cause I'll forget those conversations so, like, halfway through an event all you know, step away grabbed my little can I see your book and I show people because we won't show what you wrote but more skin yeah, this is so close in the back yeah, it's like this it's very compact uh and then in the back there's a little spot for business cards, so I like to go analog and digital so I always keep I always keep one of these one of those with me, because I'm not going to remember by the time I got home every american remember your sweater, but in my in the picture in my brain, when I say that, I mean, I'm going to remember it, um, what people's faces, and I don't know if it's because of the jewelry thing or whatever. So if I were going to do this, I'll probably wait at if they had something like public on their website or something, probably a snatch a photo and put it in their area. Yeah, for sure, and I mean, the other thing I have on here is, uh, you know, following them on social media, you know, and that way, when you're searching, okay? Stacey okay, I'm going to go through my instagram s ta I see her, I recognised her, I see her picture in, uh, and then I also like to keep track of where they're based and maybe that's just because I'm like, you know, traveling for work and going to different, different places, you know, I'm thinking about, you know, traveling to do another craft show, maybe so I hear about this show in phoenix. Who you know who I met that lives in phoenix and all right. Notes of somebody's, like, oh, yeah, my best friend lives in phoenix and she's, a craft or two like anything. I'm just always trying to think, you know. But then, like I said, I'm always offering, I'm offering, hey, I'm going, you know, give you some of this fabric that I'm making.

Class Materials

Free Downloads

Craft Show Secrets Syllabus.pdf

Bonus with Purchase

Craft Show Readiness Checklist
Craft Show Timeline Checklist
Profit and Loss Worksheet With Examples
Packing Checklist
Craft Show List
Benefits and Goals Worksheet
Branding Worksheet
Post Craft Show Checklist
Craft Show Application Checklist
Brand Mood Board Exercise

Ratings and Reviews


It was an awesome experience. I learned so much from Nicole. She is entertaining and so knowledgeable that I feel I left the show with soooooo much info. I loved being in the studio audience, I met so many great people, crafters and new friends I feel we all became one big support for each other. I am putting to good use everything I learned. I look forward to coming back to Creative Live for another learning experience. Craft Show Secrets taught me all the ins/outs of craft shows ...I'm excited for my next craft show. Time to Create!!!

Lisa Jones

Great Class! Full of practical information + tools about how to REALLY succeed doing shows. I have attended many a craft show and found an enormous amount of useful tips. I especially loved the bonus material! Thank you Nicole and Creative Live for keeping it real + FUN!!

a Creativelive Student

I've been growing my business successfully online for the last six years, but hadn't shown my work in person for a decade. As a refresher, I took Nicole's craft show class to be sure that I made the most of the time I would have in front of my customers. Because of the preparedness and mindset that I gained from Nicole's teaching, my show was a huge success. My interactions with the customers, producers, and other vendors were genuine and joyful, building a stronger foundation for future business and relationships. This course took the worry and stress off my shoulders so I could enjoy the opportunity that I had. Thanks, Nicole! Tamara Kraft Pithitude

Student Work