Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

Lesson 34 of 39

Celebrate After the Show

 

Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

Lesson 34 of 39

Celebrate After the Show

 

Lesson Info

Celebrate After the Show

We've talked about like every aspect of this show from figuring out a show to applying for show to what you need to do once you get into what you do on the day of and now we're gonna talk about what happened afterwards which you probably think is nothing maybe I don't know but there's a lot there's a lot going on afterwards, so even though we put all of this work in when it's done it's not over there's still things we have to do to gain all those benefits the first thing that we want to do is celebrate so this is kelso doesn't dance if you remember her from the other side so this is how her stuff has changed over the years you know, we talk about a line evolving as we evolve uh this's ah is another story this's I remember a friend of my friend of my dad's after a patchwork you know, which is like this big event where you're just like dog tired whether you're a vendor or you're producing the show, it doesn't matter when you do a really intense show your super tired and this friend of my...

dad's was like understand what the big deal is? I mean, she just like has some people set up their stuff and then that's it right? And it really you know, and I've I've heard that about my work when I was a vendor to you know like what's the big deal you just so some stuff and then like, put up put it on a table and like, set up easy up what's the big deal there's so much that goes into it we all appreciate that because we're here when we have to remember that and keep up our our pride in ourselves in our opinion and everything and not let other people's uh notions of what we're doing kind of bring us down so let's talk about how to take care of ourselves after the show so you definitely want teo make make time for yourself after the show and take care of yourself you've just gone through and an ordeal you've just had had a hard day oh, awesome bonus material this list is actually more than more than one page a couple pages long, but we're going to talk about some of the things on this list like, you know, taking that time to recharge and relax following up with the people that you've met in the producers first thing I want to talk about is being a good boss you know? We are our own worst bosses sometimes that's what my friend my friend carrie reminds me of that stop you have to be a good boss to yourself she talks about that a lot and I really I really struggle personally for that work life balance I mean, most of us creatives us you know that we work for ourselves we have that struggle with our work life balance because we don't have that clear delineation when we go home from work a lot of us work from home so we sleep, we eat, we play we were with our families and we work all in the same place so it's hard to say like when you're turning yourself off and you're you know lisa business owner you know, lisa mother lisa partner, you know all these other lisa lisa to lisa the lisa that you are to yourself so you really want to celebrate and congratulate yourself? And I think it's important to adjust that post show plan in that bonus material depending on the show, you may have a show that you thought was going to be super draining and then you get back from it and you're not trained, you know, maybe that show was slow or maybe you watch super inspired and you're and your self care is following up on that stuff. And, you know, getting that stuff done is doing some new sketches, you know? Or maybe you had us so that you thought was a show that you thought was going to be busy and it ends up slow, but you're drained from that slowness you know, and you're just like, you know, I just feel bad and like the next day, you have to do whatever it is that you need to do to feel better then of course reward yourself, right? You want to reward yourself for your hard work when we're young, we get gold stars, right? Or we get, you know, if you go to the dentist, you know, you get a lollypop it kind of doesn't make sense, I don't know why why they did that, but s so you want to reward yourself with whatever kind of rewards work for you, you know, maybe your award is like you're going to go take a hike that sounds like a total bummer roar to be or maybe your reward is a glass of champagne, you know, the night after the craft show awesome reward or, you know, whatever it is that you do that makes that makes you happy and in a good way and then also concentrating on that positive as human beings, we tend to always look at the negative, especially when it comes to ourselves, you know? So we really want to concentrate on that positive and be grateful for maybe we have some roo eyes in case you're not familiar that's a return on your investment, so when we talked about, you know, those things that we get back from shows those air returns on our investment of our time and our money in that show I mean, you have some that are unexpected wass you know, you thought you were there to make money but you ended up making a friend you thought you were there to make up to make a friend you thought it was going to be a slow show and you were just there to kind of get experience and you were there to get experience and you ended up bank in it, you know, somebody came in went crazy over your stuff and all their holiday shopping in your booth so whatever it is, don't beat yourself up you know, you set these goals but sometimes unexpected things happen, so don't beat yourself up for not making the goals you set out for celebrate that positive stuff and then gathering inspiration I mean, every show experience when we talked about making sure you take a picture of your booth look at that picture. Give yourself a minute to think about it, try to think about it as if it were somebody else's booth, you know, what advice would you give that imagine being back in here you know, imagine being back here in this workshop and imagine that we were workshopping your booth, you know, from that picture, what would we say and then you want to practice self care. You can probably tell, like, one of my self care things is taking a bath, so I actually was in the bath when I I decided I needed to sketch that, um, so you want to, you know, follow that post shows self care plan, part of what's on that post show bones material, is this self care so stick to it like it's your to do list that, you know myself included? I'm very good at, you know, I said, like what? How do I reward myself when I completed task with another task? Because then I get to check that off my to do list, you know, sometimes you have to add that self care stuff in or else your your body will tell you, tough, you have to take care of yourself now, because now you have a migraine. Now you have a stomachache. Now you're sick, you know, now you're stressed, whatever it is, so take so take care of yourself and give yourself that, you know, a physical break, you know, you're carrying all of your stuff, nobody realized how draining it is being on right when you're at a craft show, you are on. That whole time your brain is moving, moving, moving, moving, coming up with things to say, listening to people trying to engage, trying to remember the fifty million things that I told you to remember when you're selling your stuff, thinking about all this stuff you're on, so physically you've been doing work, you've been standing, but your brain is fried and exhausted and you need to recharge, so give you give yourself that break and then hopefully this group saying do not schedule works the day after I mean, if you wanna work, go ahead, if you have, if you feel like you should, but it should be an off day, so I want to hear self care is a really hard thing for me. This is this is true, uh, it's something that I you know, that is a struggle that I'm that I'm always working on and trying to be better. I want to hear about what are your guys of self care things I want to try to steal some for myself so I said, remember what I said? Yeah, back bath of a sham bors that's what I call champagne champers everybody here so I got asked what kind of what I like to drink, and now everybody just constantly talks to me about teo you uh that's my drink I like it was can't you wait for your tequila tonight so get the magazines and the cocktail sit on my patio and just chill and get new inspiration oh magazines cocktail it's in the cocktails and patio I'm I'm gonna I wish I could take a bath and have champagne and tequila and on the patio and a magazine I think yeah yeah okay okay, what else what else do we do for self care? Oh, come on, you guys can't be as bad as I am. Are you a good dinner after diogo yoga dinner? I don't see my now the hike hi guy you're going to be a hiker in the woods that day in the woods. Yeah, it is. It is really nice. I actually you know, I was kind of joking. I do. I do like to hide just not a hill. No, but you know those kinds of hikes older people take where you're just kind of like you have, like, a walking stick and there might be, like, a slight incline your camera? Yeah, bring my camera. You know how I, um but I do like to walk and there's something about, you know, you have this experience where you're inundated with information it's kind of like like this class, you know, there's so much but there's something about that physical activity of walking you're not straining yourself and it kind of releases releases something in there, you know, and I would recommend either music style or silence it's like you've had enough information don't put the podcast on, you know, like waited away today for that and just kind of digest through that movement that I was going to say is I wouldn't think about it the shower and just have to give myself a break kind of from the business see stuff and to not take any action and you know, in case your you had a less than stellar experience, this is not the end of the world give yourself a couple of days, so I just make I'm not thinking about that the next day they marinate, so you're just gonna kind of let it let it happen before taking action to schedule lunch with a friend that I don't always get to see because you're so crazy we're going towards the crusher yeah lunch with friend sleep sleep sleep stone wires that master drinking being chunk of coffee coffee what about anybody like to marathon watch tv? Yeah no, I know teo market flip the tv yeah, but I saw you give yourself for massage crying a six day at the beach oh, where his craft tastic from I want to go to the beach I actually one of the things that I like to do is do a pedicure so that's kind of like a foot massage thes air all great, so let's all think about each others and get inspired by each other's I'm going to try to take two of these and abby's into this is kind of like a craft show for me, so I'm gonna do one of these one of these things that I don't normally d'oh which one um maybe I'll do a hike yeah, we'll take the wise my own medicine wait okay, I will post some kind of self care thing that I do tomorrow, so uh, okay, awesome. This this feels really good, really good to talk about to talk about this and to share this stuff, you know, because we are each other's co workers we don't get to share this stuff with other people and those people don't understand how tired your feet are, right? Yeah that's why the only thing I like about that there was what kind of pet acute do you want? The kind that has the most amount of massage? You know, that's all I really all they really want is for someone to touch my feet, the fact that you're not only on your feet but talking for a whole day like the next day I like to not really talk and interact. I kind of like to be by myself, yeah, go all that that's, a really good time, too late. Zonen do that work that you're doing, maybe where you're working on a new idea or something and you just like you need that time was just like, hey, I'm disappearing into this, you know, we talked about two days ago. That idea create share it's a great time for that, like, create phase. You know, we're kind of on autopilot, just just making, you know, you have your magazines, maybe your collage ing. Um, I don't write down my other favorite thing, but it's my myself care thing, which is my sketchbook. I love working in my sketchbook and it's, it's, it's, it's, rare and it's something that's really special to me.

Class Description


Selling at craft fairs is a big investment of time, money, and resources – it’s also one of the most powerful venues a crafter has for getting products in front of people. In Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business, Nicole Stevenson teaches you everything you need to know about working the craft fair circuit.

Craft shows are complex affairs. From the application, to the preparation, to the actual hustle there are many variables to plan and prepare for. Nicole has been a vendor at over 300 craft shows and produced over 40 – in this class she'll help crafters make informed, strategic decisions about where to invest their time and effort. You’ll learn how to:

  • Find and apply to the right show
  • Develop your “look” using basic branding
  • Prepare for shows with products, checklists, staff, and a pitch
  • Merchandise and display products for maximum effect
  • Deal with pricing, permits, and taxes

Nicole will offer insights on troubleshooting common challenges so you aren’t left in the lurch without the equipment or information you need to do a great job. You’ll also learn strategies for keeping in touch with customers and building relationships with event producers that last long after the show ends.

The world of craft fairs is complex and it is not always easy finding the right match.  Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business makes the process of finding your perfect fit as stress-free and fun as possible.

Reviews

a Creativelive Student
 

I've been growing my business successfully online for the last six years, but hadn't shown my work in person for a decade. As a refresher, I took Nicole's craft show class to be sure that I made the most of the time I would have in front of my customers. Because of the preparedness and mindset that I gained from Nicole's teaching, my show was a huge success. My interactions with the customers, producers, and other vendors were genuine and joyful, building a stronger foundation for future business and relationships. This course took the worry and stress off my shoulders so I could enjoy the opportunity that I had. Thanks, Nicole! Tamara Kraft Pithitude