Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business
Lesson 29 of 39
Conquer Craft Show Obstacles
Conquer Craft Show Obstacles
We're going to talk about conquering our craft show obstacles right now this is at our patchwork show in long beach you can't actually see the rain coming down but you can probably guess that it was raining it's a little bit hard to see but my socks are actually soaked up until there and my shoes and the reason my pants are up is because they're completely soaked up toe up till here um this awesome rain jacket is broken is made out of basically paper but it's somehow kept the rain out but ripped as soon as I put it on it was kind of like a freak rainstorm that happened in the morning at that show I wasn't the on ly one that got, you know screwed up by that you know, our whole staff was messed up our vendors you know, that was really the hard part we had people with paper you know the rain was coming in sideways you know? We always look at the weather and stuff but sometimes whether it's just crazy weather luckily we had some vendors who we're very prepared and they share that preparati...
on with other vendors so they had, you know walls for their for their booth like tarp plastic walls for their booth invited other vendors to come in they had thermoses filled with coffee, you know they had extra tarps to cover up other vendor stuff somebody made a target run and went out and got us all, uh, galoshes or whatever they're called yeah eso other people's preparation made us made us more comfortable, so I'm just going to back up for a second I want to talk talk to you guys about what has thrown you for a loop at a craft show that was something that threw me for a loop was that was that crazy crazy weather? So what has thrown you for a loop? But I'd love to hear from our audience online to sti c very first crap show very firm very first oh my god, it was in a beautiful part but it was on a hill so it was the first time I ever set up a pop up tent, the table everything so everything was kind of sloping, so you have to get bricks and like my table up on one side, so everything didn't I kind of lean to the side, so that threw me for a loop, especially from my first show. Yeah, I definitely had that happen before where there's uneven ground at an outdoor show that's on grass and if you have a rolling rack, you know one of those metal racks here closer on definitely had to try to make a little stopper so it doesn't go rolling down the hill that's one of the reasons remember we talked about zip ties that's one of the zip ties things so I zip tied it to my to my tent leg toe hold it in place um any other things that have thrown anybody for a loop a craft show my first one I brought my tent and I didn't know you had to bring weights or anything for your tent and I guess the wind came up my dark went flying so likely some of the people can and some of the neighbor vendors came and helped me tar pit down and I learned real quick always keeps something heavy with ur water I keep water jugs empty with me now and then I feel him up when I get there now yeah I love you using using that is as weight as a way water jugs anybody else have these moving your tent or your booth after it's partially set up are fully set up is that having to move it because the producers are putting you to a different area sometimes it's a producer sometimes it's uh whether sometimes it's another vendor um but I've had to do that a few times it's always a little bit to shoveling you're like halfway undone and I mean so yeah you have to start all over again yeah or or you get a rally you know rally the people who are willing to help to just carefully and gently you know move what you have already done because it is time sensitive. Yeah, I've found that we've had to do do that before as producers, we always move the vendor so we get our crew and everybody grabs a thing especially it's a big bummer once they're set up like this, you know, we've got everybody on table we take off the fragile stuff when we pick and we pick it up. Um scorpio from online says she was at a show during a storm where the one who's blowing so hard it was blowing canopies over even with the weights. Our secret tree house says other people not weighing their tents down properly so they use cinder blocks, etcetera and it almost flipped over into there's a swell that could be really dangerous too. So, um we had another another show there we had a really bad winds win this situation. There was no rain, it was just wind, but it was actually, you know how strong a tent is and I love easy up easy up tents. They're just regular so sturdy and they have a great life. I'm warranty, I think it's a lifetime warranty, but, um these tents crumbled, you know, people had like cheaper tents and the wind was so strong that they just like, crumbled it was just it was just insane, yeah yeah, I went to a show that was kind of an afternoon show, but it went until about seven o'clock or eight o'clock at night. I didn't have any lights, and there was no lights at the venues. So when the sun went down, I mean, I was completely in the dark and my tent. Yeah, that was that was a shock. Yeah, so that's, like assessing that venue ahead of time, thinking about, you know, thinking about that.
Selling at craft fairs is a big investment of time, money, and resources – it’s also one of the most powerful venues a crafter has for getting products in front of people. In Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business, Nicole Stevenson teaches you everything you need to know about working the craft fair circuit.
Craft shows are complex affairs. From the application, to the preparation, to the actual hustle there are many variables to plan and prepare for. Nicole has been a vendor at over 300 craft shows and produced over 40 – in this class she'll help crafters make informed, strategic decisions about where to invest their time and effort.
You’ll learn how to:
- Find and apply to the right show
- Develop your “look” using basic branding
- Prepare for shows with products, checklists, staff, and a pitch
- Merchandise and display products for maximum effect
- Deal with pricing, permits, and taxes
Nicole will offer insights on troubleshooting common challenges so you aren’t left in the lurch without the equipment or information you need to do a great job. You’ll also learn strategies for keeping in touch with customers and building relationships with event producers that last long after the show ends.
The world of craft fairs is complex and it is not always easy finding the right match. Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business makes the process of finding your perfect fit as stress-free and fun as possible.