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Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

Lesson 19 of 39

5 Tips for Preparing Your Display

Nicole Stevenson

Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

Nicole Stevenson

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Lesson Info

19. 5 Tips for Preparing Your Display


  Class Trailer
Now Playing
3 Brand Your Booth & Signage Duration:19:32
4 Utilize Your Booth Space Duration:20:42
5 Workshopping Booth Displays Duration:29:20
6 Keep Your Customer in Mind Duration:09:26
7 Engage with Your Customers Duration:19:42
8 Sell with Storytelling Duration:14:52
9 Craft Your Pitch Duration:22:26
10 Conquer Craft Show Obstacles Duration:05:30
11 Product Loss Prevention Duration:19:22
14 Discounts & At-Show Marketing Duration:22:52
15 Celebrate After the Show Duration:13:42
16 Follow Up with Producers Duration:07:58
17 Connect with Customers Duration:07:48
18 Build Your Community Duration:05:27
19 Evaluate the Show Duration:17:49
20 Plan for the Next Craft Show Duration:16:00

Lesson Info

5 Tips for Preparing Your Display

Now we're going to talk about my top five under thirty dollar who's display items these are actually things I think are really important to keep in mind and then I have a physical item that goes along with each of them that I'm going teo you know, talk about the awesomeness of tomorrow so the first thing you want to think about is preparing for the unexpected were spent a lot of time tomorrow talking about preparing for the unexpected and rule playing you know what happens with that? I can do that or copycat a customer what happens? You know, when somebody's like hey baby at a craft show you know we're going we're going to talk about all these different scenarios well, you guys have never been picked up on it a craft show oh, no way eyes like the perfect place to meet checks yeah, yeah like people people go there trying to meet checks goes perfect place to meet chicks so we're gonna talk about preparing for the unexpected and there is one item that will really help you do that. We're g...

onna talk about versatility and long term storage most of us, you know, I don't know some of some of you guys probably have huge garage is but I don't and even if you do, who wants to waste their space doing, you know, storing their craft stuff this particular item that we're going to talk about is really easily branded so as your business changes your products change I've heard a lot from people that you know you make several different types of things you are changing this up so this item will grow and move as you grow and move it's very awesome on dh multiple configurations for various booth sizes so depending on if you have a small booth or a large with you're not like trapped in by your booth size ah next thing we really wanted work is very important as weight and size so when we're thinking about that packing in that long term storage but also when we're thinking about having to carry our stuff upstairs I've definitely done a show where the elevator's been broke you know, I've definitely done a show where it's rained the night before and the ground is uneven and I'm going across mud and you want o you know, think about that storage footprint and then we're gonna talk about customer comfort so really this is all about your customers rate so you want to make sure that when they're in your booth they're at ease their comfortable there not you want them to stay there as long as possible you know as long as it takes them two by two by what they need to buy on and they need to be able to you know, easily access your products and then we're going to talk about height and storage. So about really utilizing your utilizing your booth space and then also having your booth display items be multipurpose so that your, uh, making the most out of them.

Class Description

Selling at craft fairs is a big investment of time, money, and resources – it’s also one of the most powerful venues a crafter has for getting products in front of people. In Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business, Nicole Stevenson teaches you everything you need to know about working the craft fair circuit.

Craft shows are complex affairs. From the application, to the preparation, to the actual hustle there are many variables to plan and prepare for. Nicole has been a vendor at over 300 craft shows and produced over 40 – in this class she'll help crafters make informed, strategic decisions about where to invest their time and effort. 

You’ll learn how to:

  • Find and apply to the right show
  • Develop your “look” using basic branding
  • Prepare for shows with products, checklists, staff, and a pitch
  • Merchandise and display products for maximum effect
  • Deal with pricing, permits, and taxes

Nicole will offer insights on troubleshooting common challenges so you aren’t left in the lurch without the equipment or information you need to do a great job. You’ll also learn strategies for keeping in touch with customers and building relationships with event producers that last long after the show ends.

The world of craft fairs is complex and it is not always easy finding the right match.  Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business makes the process of finding your perfect fit as stress-free and fun as possible.



It was an awesome experience. I learned so much from Nicole. She is entertaining and so knowledgeable that I feel I left the show with soooooo much info. I loved being in the studio audience, I met so many great people, crafters and new friends I feel we all became one big support for each other. I am putting to good use everything I learned. I look forward to coming back to Creative Live for another learning experience. Craft Show Secrets taught me all the ins/outs of craft shows ...I'm excited for my next craft show. Time to Create!!!

Lisa Jones

Great Class! Full of practical information + tools about how to REALLY succeed doing shows. I have attended many a craft show and found an enormous amount of useful tips. I especially loved the bonus material! Thank you Nicole and Creative Live for keeping it real + FUN!!

a Creativelive Student

I've been growing my business successfully online for the last six years, but hadn't shown my work in person for a decade. As a refresher, I took Nicole's craft show class to be sure that I made the most of the time I would have in front of my customers. Because of the preparedness and mindset that I gained from Nicole's teaching, my show was a huge success. My interactions with the customers, producers, and other vendors were genuine and joyful, building a stronger foundation for future business and relationships. This course took the worry and stress off my shoulders so I could enjoy the opportunity that I had. Thanks, Nicole! Tamara Kraft Pithitude