Three Prompts for Momentum
Now, inside of our programs, inside of our coaching, inside of our books, if you catch that material that we give you today, I wanna talk about what I call The Platinum Triangle. The Platinum Triangle. Three triangles, all together, that help you tap into, create, and often express the momentum that you need. At the center of that triangle, I answer the question, "Who?" "Who?" Because, I know that the who that I turn to, I know that the people I call, the books I read, the magazine editors I follow. That "who" is going to influence the "what". See, if I subscribe to a new magazine, and I let a new editor pick magazine articles that she or he thinks that I should read because I subscribed to that magazine, the "what" I think, has been filtered. If I go to a book store, or if I go online, if I download an audiobook, if I buy a hardback or paperback book, the "who", that author, and her or his experience is going to transform the "what" that I learned, that I know, that I use. And, of cou...
rse, this is not gonna surprise anybody in this room, but the third question of The Platinum Triangle is "why?" "Why?" Now, oftentimes, this is where people want to begin. What's the purpose of the organization? What's the mission of the product we're creating? What is the "why" behind what we do? And what I have found is that why we do what we do depends on what we have available. And what we have available depends on who, ready for this? I make awkward eye contact with. Because if I look across a room, if I'm in a conference, if I'm sitting on an airplane or at a conference, if I turn, make eye contact with someone, that "who" can add to the "what" that I know. And if that "what" is expansive enough to fit into "why" I'm doing what I'm doing, or if it starts to amend why I'm doing what I'm doing. I know I need all three. Why is this a triangle? Because it goes both ways. I can put all of these words inside of each other, or I can turn those three words to the outside, and each corner of the triangle, I can play with one. Jason, is one W more important than the other? I don't know if one's more important than the other. I know that if you change your "who", you'll change your "what", you'll change your "why". One new "who" can send you in a brand new direction. A change to your "who" will send you in a new direction. I learned this, firsthand, in 1998 to 1999, in seven months. First, it was my stepmom, then my aunt, and then my grandmother. All three women, in seven months, diagnosed with breast cancer. "Who" in my life changed "what" I focused on, and it even affected "why" I was doing what I was doing. I'll always remember that Christmas. At Christmas, we had video cameras around the living room, just rolling, because we didn't know. And the great news, for me, was from 1998 to 1999, those three women survived. My grandma passed away just a couple of years ago, but not from that, from something else. But I know that your "who" influences your "what", influences your "why". So, please play around with all of those. You've heard me talk about this a couple of times. I wanna codify it, I wanna put it in writing, I want you to see it with your eyes. There are two things that will change your life over the next 12 months. Number one is making eye contact. Sometimes I put the word "awkward" in there, because sometimes it is. When you're at an airport, when you're at a restaurant, when you're standing in line at the local coffee shop on your way to work in the morning, and when your eyes glance around the room, and you accidentally-- Has anyone ever done that? It's like, "Ooh, did we just-- I think-- Did she just? Did he just? Ugh!" (audience laughs) Now we have that weird, awkward, "Hmm, hi, my name is," "Come here often?" What ever your line is. If I follow eye contact with a question that I need answered, I can change my life. Now, I'll be the first one to say, it doesn't happen every time. And sometimes, it gets awkward. Like, bad. I'm that guy in New York City, when I step into an elevator, I'm the weird one. I've literally had people step into an elevator, I turn around, I make eye contact, they'll look at me and say, "You don't live here, do you?" (audience laughs) I was like, "Well, funny you should say ... No, I'm from California." Oh, and they'll all say, "Oh, that explains it." Here's what I know. I am one eye contact session away from a new friend. I am one eye contact session away from a new recommendation. I am one eye contact session away from learning something that could help.