Create an Instagram Paid Ad Strategy


Create an Instagram Paid Ad Strategy


Lesson Info

Class Introduction

You wanna stick around, right, but I have a couple reasons why you should. So if you're ready to try Instagram advertising for the first time and you have no idea where to start, you're in the perfect place, because that is what we're going to talk through, kind of go through a basic framework here today. If you've run ads before but with little success, again, let's check back at the beginning, right, and see what you've been doing wrong and get you going in the right direction. As well as if you're looking for a clear system to organize your ads successfully, because that is what I'm about. When I tell you a little bit more about me, it will make sense. Today I'm gonna cover the framework we use to organize a paid ads promotion, the basics you have to know to get started with Instagram ads, how to develop a quality ad for Instagram, how to publish the ad on Ads Manager as well as inside of Instagram mobile app. If you didn't know that was an option, we're gonna do that today. And we'...

re also going to give a little bit about how you can analyze those results and you can know what you can do for next time. Just so you can learn a little bit about me, besides the fact that I have fabulous hair, is that my background is actually pre-technical. I have a bachelor's in systems engineering and a master's in engineering management. I went to the George Washington University. And so systems, processes, organization framework, kind of the name of the game here. I've been with Sue B. Zimmerman Enterprise for five years. We have a couple courses on CreativeLive, as well as we teach online about Instagram marketing and small business operations. From my time with Sue B. Zimmerman, I've coined, I've gotten the nickname Morganize It. So if you see me tell you that I will Morganize you, that is because Rachel over at the SBZ team gave me my name that I'm very proud of. I'm also an Ontraport Certified Consultant. So all of the automation that goes into small business is what I do over at Sue B. Zimmerman Enterprise. It all kind of comes together here today because we have a framework and a process for how to do paid advertising and how it can feed your business.

Class Description

Without a doubt, Instagram is an ideal platform to promote your brand, engage your audience and drive sales. While you can accomplish a lot from free and organic methods, utilizing Instagram’s paid ads can expand your efforts exponentially.

Morgan Sutton, director of operations at Sue B Zimmerman Enterprise, is well-versed in the fine art of creating effective and engaging ads for Instagram. She’ll walk you through the process of translating your specific business goals into a paid ad strategy that delivers traffic, leads and sales.

In this class, you’ll learn how to:

  • Research your ideal target audience.
  • Create ads within your Instagram app.
  • Come up with a unique ad style that yields results.
  • Analyze the effectiveness of your ads.
  • Ensure your ads are in keeping with your brand.