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Create Your Ultimate Business Plan

Lesson 8 of 10

Funding Request: Do You Need Investors?


Create Your Ultimate Business Plan

Lesson 8 of 10

Funding Request: Do You Need Investors?


Lesson Info

Funding Request: Do You Need Investors?

The funding request is really where you articulate how much money you're looking for in order to either achieve the goals that you have been promising or accelerate the growth. And depending on the partner that you're looking for, the investor that you're looking for, you would articulate in this section specifically what you're looking to get in a new partnership. What to include in a funding request. You would include the time period that you are requesting it for so the investor knows exactly where the money would be expected or the frequency. How much funding you will be needing based on the goals that you're promising. And the terms which is basically the structure of the agreement that you would like to have apply. Again if it's basically a loan or is in exchange for participation. If you want someone to actually be part of your business as a part of it. Not just lending the money but have also some rights or participation or provide guidance in terms of how to run your business.

Those are different types and structures that you can set up. It has to work for you and it has to be tailored to also the audience that you're selecting as potential investors. So this is gonna be very specific to your business, the stage that you're in, and how much is needed actually based on the vision that you're setting for your goal. So to fill out the funding request, there's a few questions that you can ask yourself. One what is the current funding requirement? Here you would basically include what is the total dollar amount that the investor should be prepared to think about whether they would want to participate or not. What are the future funding requirements? It's possible that you just need some money now and you need some money in the future. You would describe how is it the funding requirement would change between the next one to five years. Because when you're building, when you're looking for a partnership, it could be a long-term partnership as well, not just a one-time investment. How do you intend to use the funds you receive? Is the funding request for example for capital expenditures? Lets say you want to open a bistro. Do you need money just to buy the assets for example to set up the kitchen and the bar? Are those for capital expenses? Or you need access to more resources and money to actually have working capital to operate your business which is different, which this would be the cost of hiring people to provide the service or supplies to make your product. So it all depends on where is it that you need most of the support to continue to grow and recall both the profit and loss statement and the cash flow will give you an indicator of what you need. If you don't have enough to actually operate your business, then working capital might be something that you would be looking on from your investors. If you're looking to expand for example your business, perhaps capital expenditures might be a more likely ask as part of your funding request.

Class Description

If you are looking to start a business or have one already established, the idea of having to write a business plan can be really daunting.

The reality is while daunting you really need one to set up your business on the right track.

That is what a business plan is - an essential roadmap for business success.

Carolina Rogoll has been successfully leading small and large businesses and building brands for over a decade.

In this short class, she will be walking through step by step on how to create a business plan using the easy to use template she has put together. By the end of this class, you will have a business plan you can share, reference, and start using right away.

Having a brilliant strategy without a plan to execute won’t get you far. Not having a strategy is a non-starter, for sure. Once you have a strategy, you need to turn that into an operational plan that can be carried to make it a reality.

Anyone who own a business or is starting a business and benefit from having a physical plan for themselves and gather investor or partners.


Becky Kavanagh

Second class with Caroline Rogoll - - - another excellent, clear, actionable and amazing experience! THANK YOU!

Darlene Rosa

This was a great class! Very thorough with Lots of questions to consider for each section. Would definitely recommend for anyone like myself starting their first business.

Michelle Damm Photography

Carolina is a very knowledgeable and articulate speaker. I felt like the content in the video as well as the PDF's were on the light side. After purchasing, watching the video and seeing the PDF's I googled Business Plan and was able to find a SCORE template that was more of what I expected.