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Creating a Decade of YouTube Content

Gavin Hoey, Kenna Klosterman

Creating a Decade of YouTube Content

Gavin Hoey, Kenna Klosterman

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Our weekly audio podcast We Are Photographers brings you true stories from behind the lens and behind the lives of your favorite photographers, filmmakers, and creative industry game-changers. From their struggles to their wins, host Kenna Klosterman discovers the real human stories about why they do what they do.

Listen to this and other audio episodes on our audio Podcast page.


In this episode, Gavin shares tips for overcoming creative blocks when developing new content on a regular cadence. Gavin was an early tech adopter, always fascinated with how things work. Before becoming a content creator, hear Gavin’s journey from studying optometry to writing for photography magazines before making the switch to recording video tutorials for magazine cover discs. Like so many of us creatives, we touch on anxiety, confidence, and being your own worst critic. Beloved for his cheerful and easy-to-understand style, find out what Gavin himself loves most about his community of learners.


Gavin Hoey is a freelance photographer, Olympus UK ambassador, and trainer of all things photographic. Primarily focusing on photography education, Gavin was an early YouTube adopter and created a popular photography training channel before joining forces with Adorama in 2012. He’s now the most-watched presenter on AdoramaTV where his videos focus on the art of lighting and portraits. Gavin is still creating at least one video tutorial for AdoramaTV every other week and the channel has grown to 1 million subscribers.