Creating Effective Paid Ads on Facebook

 

Lesson Info

Ideal Customer Exercise

Take out a pen and paper if you guys are at home. We're gonna get really tactical, right now. We're gonna go into a lot of exercises because I want you guys to actually get stuff done. It's cool to learn and we like to feel good about ourselves for learning, right? It's like, I went into training today and I was there for four hours. Who cares? If you didn't do anything with it, you're literally wasting your own time. That's what we do as entrepreneurs, is we rationalize, right? You ever had a week where you're like, oh my god, I was so busy but if you have to look at what you actually got done, all you did was get a new logo? (audience laughing) We're all guilty of it. So today, we're gonna make sure that doesn't happen and we actually do something with this. So a little white board exercise. Also, too, fair note. My handwriting is award winning. I've been asked to teach penmanship classes at Harvard. Several times, I denied them every time and also Creative Live also tried to get me ...

to do that and I refused but I say all that to say, if you can't read it, I'm sorry. So here we go. Audience. Let's get an example, here. Can I actually get... We can just yell it out, for now. Someone give me your industry. Car dealer. Car dealer. Who's your ideal customer? (muffled speaking) Okay, so car dealer. That's the first one. You're saying your ideal customer is large automotive groups. By the way, this is the best I've actually ever written. So I'm pretty proud of myself, okay. Somebody give me another one, what else? Tourism. Tourism? Tourism. Okay, tourism, who's your ideal customer? Families. Okay. Family. Okay The reason why I didn't do families because I wasn't sure if that was an S or I-E-S and I didn't wanna look dumb. (audience laughing) So I just played it off and just did the singular version. I avoided the whole incident, completely. So I appreciate that. What else, what else we got? Give me one more. Financial coaching. Financial coaching. Financial coaching, okay. Who's your customer there? Ideal. (muffled speaking) Solo, again the hard part, just put solo P. I don't wanna spell too much, today, and dual-preneurs, does that mean you got a partner? Just times two. What? Solo-preneur and sometimes two groups, so businesses. Oh, is that a thing? It is. (laughing) So two, I didn't know that was a thing. So dual-preneurs, gotchya. Call it Duel P and the last one. Printing? Branding. Branding, okay, who is your customer for that? Entrepreneurs? Females. Female. So I'm gonna show you guys how this exercise is representative of every single time I talk to entrepreneurs about this, this same problem happens and it's very simple, so after this, and everybody watching, I want all of you to get a tattoo and I think it'll make you a ton of money. You guys ready for this? How many of you can promise me that you're gonna get this tattoo, right now? (audience laughing) There was one. This, it's simple, it's be specific. Everyone at home write this down. Literally write it down and you'll see why. So when it comes to advertising on Facebook, Instagram, YouTube. The reason why you're missing is because you're talking to everyone and not someone. This is an example of that, is these seem like these are niches. These seem like they're targets but watch as we kinda break these down, if you'll agree with me that we can go deeper. Okay? For example, car dealership, number one. Large automotive groups. Can you give me a couple names of those? Chevy. Chevy? Cool, what else. Toyota. Toyota, cool. I'll give you another one, Ferrari, right? I'll give you another one, Maserati, right? I don't know how to spell all those things. (audience laughing) What else, anyone else? Porsche. Let me ask you guys a question. Bentley. Is it the same customer at Chevy as it is at Maserati, at Porsche, at Ferrari? Do you see why our advertisement's gonna miss right away? We're all guilty of it, we're all guilty of it. Let's go with tourism. Family. So, I'm a pretty racist guy. (audience laughing) What a lead in, right? And what I do know is that, especially like, having a mixed child, like my girlfriend is blonde hair, green eyes, so we always have race wars and stuff, it's great, but anyways. Even just from being specific here with tourism and family. Are black families different than white families a lot of the time? Look, no one wants to be racist, we're like well. We're all equal but yes, they're different. Yes, they're different. I'll tell you the biggest difference. You ready for it? Black equals you get the belt when you act up. White equals time out. Those are the greatest differences between black and white people, always will be. Okay? So but my point is, is I'm joking about the black and white thing with some truth, there but also, too, do you think the way that a couple in their 50s or 60s vacations with their family is completely different than a couple who just had their first child? Different experience, right? So that's again, here, not being specific enough. So next, financial coaching. Let's stick with the solo one. Solo entrepreneurs. How many different, everyone yell out your industry on the count of three. Ready, one, two, three. (audience speaking all at once) What? That's what the ad would be like. That's exactly what the ad would be like, is like I do financial coaching. You know, the way the solo digital marketer is going to do it is different than the solo photographer, is different than a solo wedding planner and you guys get the point, and then lastly. Branding for female entrepreneurs. Branding for female entrepreneurs. What does that mean, branding? This one's a little bit different. This is more of a messaging thing. What does branding mean? Image. Image, okay, what else? Anybody else? Selling. Selling but see how we all have different definitions of the word? So it's hard to get clarity on exactly what you're doing for female entrepreneurs but the one thing I can tell you that we all want is more sales, more customers, right? So once you understand this in the marketing side and the branding side, that we all sell the same thing and it's one word, it's called results.

Not only does Facebook have more users than any other social media site, it earns the lion’s share of online advertising dollars. So if you want to be where the paid advertising action is, it’s a good idea to focus on Facebook.

But keep in mind, advertising on Facebook can be complicated. With so many types of ads available and so many different ways of targeting audiences, novice social media marketers can feel overwhelmed.

Billy Gene, CEO of Billy Gene Is Marketing and one of the top online marketing influencers, educators and practitioners in the world, will show you his tips and tricks for ensuring your Facebook ads help you reach your business goals.

In this class, you’ll learn how to:

  • Use advanced Facebook targeting to find customers.
  • Manufacture fame by staying in front of your audience.
  • Create information capture ads, lead ads and messenger ads.
  • Figure out which ads are best for certain scenarios.
  • Emulate the success of some of Billy’s clients.

 
 
 
 

Reviews

  • Billy powerfully challenges us to redefine what we think of as the purpose of sales and our role as business owners. Getting to hear from him how sales is a process of having a product so beneficial that your customer is better off with it than without it is a tremendously powerful sales mindset. Also, I never knew how important it was to stack additional offers/upsells for my services. I'm feeling confident that I won't be going out of business anytime soon!
  • Are you afraid of sales and marketing? I know I was!! Notice that is past tense? Billy will be your new best friend, but a friend that will kick you in the a** while holding your hand. Do you see that little blue button that says "buy" - just do it! You will not regret it. There is so much information in this course that you will not be able to digest it all the first time you see it, and the work sheets are invaluable. By the end of the class, I knew exactly where I needed to start to cut through the noise on social media so that I would be noticed, and I had clear method to do it. PS - I need a videographer to shoot the 5 rockin ideas I came up with during the class, lol.
  • I really enjoyed the class. I really wish that there was a handout of his demographic analysis for FB that he walked us through in is PPT. It would be great to have that as a pdf that I could print out and fill out for each campaign.