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Class Introduction

Lesson 1 from: Design a Great Customer Experience

Kate Edwards

Class Introduction

Lesson 1 from: Design a Great Customer Experience

Kate Edwards

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Lesson Info

1. Class Introduction

Lesson Info

Class Introduction

Today we're gonna talk about designing a great customer experience. And there's a lot of things that go into that. I have a lot of things to say about that 'cause I've been in the customer service world for about 30 years, mostly in restaurants and hotels. And last year I wrote a book called Hello! And Every Little Thing That Matters, and it's about how customer service can impact your brand of business. So that's we're gonna talk about today. Today we're gonna talk about how you can identify and create your unique steps of service. So the steps of service are really every moment of interaction with your guests. We're gonna enunciate that so that you can make it better each and every time you have a guest in your place and on your site. We will ensure that your space, collateral, and website represent your brand accurately. And make sure you learn how to sell your product with the client in mind. So there's a couple things here. This class is for you if you wanna build a solid business...

. Customer service is the backbone of any solid business. If you're curious how service and business go together, because they do work together, and if you're not so sure how they do go together, this is where you wanna be, so thanks for joining me. A couple of topics. The blueprint of service which is those steps of service, how you do it. The look and feel of your customer service. Making people wait. This is a topic that came up a couple of courses ago with a caller asking about waiting. Scripting service, how do we talk to people about service? And then into proper language, which words do you choose? And then lastly, selling your brand and your product.

Class Materials

Bonus Materials with Purchase

CreativeLive - Design a Great Customer Experience - Kate Edwards